Marketing Manager- Traffic Tickets

Rosenblum Law•Clifton, NJ

10d•Remote

About The Position

TrafficTickets.com helps drivers in New York and New Jersey get legal help with traffic tickets. The Marketing Manager will build an expert-driven content program, grow organic channels, and advance new marketing initiatives. A central focus is creating a repeatable content system based on interviews with knowledgeable people in the traffic ticket space, such as attorneys, former police officers, and former judges. The manager will turn their expertise into useful website content and recorded social media segments. This is a hands-on role focused on organizing the work, managing freelancers and agency partners, and delivering measurable results rather than producing every piece of content personally. The role reports to the Chief Growth Officer and works closely with attorneys, intake, freelancers, and agency partners. Success means understanding how drivers seek legal help after receiving a traffic ticket and developing marketing strategies that convert that need into qualified leads and signed clients. Initial priorities will be established collaboratively during onboarding and may evolve with business needs, performance data, and opportunities.

Requirements

A track record of growing social media or organic content channels with measurable business results.
Experience building a repeatable content production process; experience using expert interviews, video, and written content is ideal.
Strong editorial judgment and the ability to turn complex information into clear, engaging content.
Experience hiring and managing freelancers and holding agency partners accountable.
Experience overseeing paid search and evaluating performance beyond clicks and impressions.
Familiarity with landing page testing, analytics, CRM data, and call tracking.
Strong project management skills and the ability to move work forward independently.
Experience with CallTrackingMetrics and ActiveCampaign, or comparable platforms.

Nice To Haves

Experience with PR, corporate marketing, referral programs, email marketing, connected TV, or digital radio.
Legal industry experience.

Responsibilities

Develop a repeatable process for identifying experts, planning interviews, recording sessions, and publishing content.
Coordinate interviews with attorneys, former police officers, former judges, and other knowledgeable people in the traffic ticket space.
Turn interviews into articles, expert commentary, FAQs, and other website content.
Repurpose recordings into short videos and other social media content.
Hire and manage content and video freelancers to coordinate interviews, develop content, and maintain the publishing process.
Help set and manage the content production budget.
Maintain an editorial calendar and coordinate attorney review for accuracy and compliance.
Build an engaged social media following with useful content that answers drivers’ questions and makes traffic law easier to understand.
Develop and test content ideas, hooks, and formats across relevant platforms.
Work with creators and freelancers to produce and distribute content consistently.
Track which content generates engagement, qualified traffic, leads, and signed clients.
Manage paid search agencies, including campaign priorities, budgets, messaging, landing pages, and performance.
Review paid search results with a focus on lead quality, cost per signed client, and return on spend.
Work with agencies and freelancers to test landing pages, forms, and messaging to improve conversion.
Collaborate with intake to understand common questions, objections, and why prospects do or do not hire the company.
Explore new acquisition channels and identify opportunities to improve the customer journey.
Take ownership of initiatives, manage freelancers and agency partners, and use performance data to improve results.