Sales & Marketing Support Specialist

Castolin Eutectic•Menomonee Falls, WI

6d•Hybrid

About The Position

Castolin Eutectic is seeking a highly organized, detail-oriented Sales & Marketing Support Specialist to support business growth and the sales team. The role maintains customer and prospect information, supports CRM processes, coordinates sales activities, assists with marketing initiatives, and helps manage customer data, identify opportunities, generate reports, and support account management. It also provides trained backup for label creation and printing operations when needed, while keeping sales support as the primary focus. Castolin Eutectic is a global industrial sustainability company specializing in wear management, surface protection, welding, brazing, and thermal spray technologies. The company operates in more than 25 countries and serves industries such as mining, cement, steel, power generation, pulp and paper, and heavy manufacturing.

Requirements

Strong organizational and time-management skills.
Excellent written and verbal communication skills.
Ability to manage multiple priorities while meeting deadlines.
Strong attention to detail and accuracy.
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
Ability to research companies, contacts, markets, and competitors using online tools.
Ability to create basic presentations, reports, and business materials.
Comfort communicating with customers, prospects, and internal team members by email and phone.
Ability to learn and understand products, applications, and industries.
Self-motivated, with the ability to work independently and collaboratively.
Ability to handle confidential business information professionally.
One to three years of experience in sales support, marketing support, customer service, business development, or a related role.

Nice To Haves

Associate's or Bachelor's degree in Business, Marketing, Communications, or a related field; relevant work experience may be considered in lieu of formal education.
Experience with CRM or ERP systems.
Experience supporting a sales team within a manufacturing environment.
Industrial, manufacturing, mechanical, welding, brazing, thermal spray, or maintenance-related experience.

Responsibilities

Provide day-to-day sales support, including customer and prospect research, CRM maintenance, contact updates, lead assignment, opportunity tracking, and follow-up coordination.
Use lead-generation platforms to identify new contacts, buying influencers, account changes, and potential opportunities.
Generate and distribute sales reports, customer activity updates, pipeline reports, and other business intelligence.
Support Excess & Obsolete inventory management by identifying aging inventory, preparing reports, communicating opportunities to the sales team, and supporting efforts to reduce excess stock.
Support account and territory management activities to help sales representatives stay organized and focus on revenue-generating opportunities.
Support marketing initiatives by updating content, maintaining product and customer information, coordinating campaign execution, and assisting with website, CRM, and marketing system updates.
Maintain marketing materials, product information, and digital content.
Serve as a trained backup for label creation and printing processes, following established procedures and quality requirements when support is needed.
Perform other tasks as defined.