Sales & Marketing Support Specialist

Castolin Eutectic•Menomonee Falls, WI

7d•Hybrid

About The Position

Castolin Eutectic is a global industrial sustainability company specializing in wear management, surface protection, welding, brazing, and thermal spray technologies. The Sales & Marketing Support Specialist supports business growth by maintaining customer and prospect information, supporting CRM processes, coordinating sales activities, and assisting with marketing initiatives. The role helps the sales team manage customer data, identify opportunities, generate reports, and support account management. It also assists with marketing administration and serves as a trained backup for label creation and printing when needed. The position provides day-to-day sales and marketing support, including customer and prospect research, CRM maintenance, lead assignment, opportunity tracking, sales reporting, inventory-related reporting, account and territory support, and maintenance of marketing materials and digital content. Label creation and printing support is provided as needed, following established procedures and quality requirements, while the primary focus remains sales support.

Requirements

Strong organizational and time-management skills.
Excellent written and verbal communication skills.
Ability to manage multiple priorities and meet deadlines.
Strong attention to detail and accuracy.
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, and Teams.
Ability to research companies, contacts, markets, and competitors using online tools.
Ability to create basic presentations, reports, and business materials.
Comfort communicating with customers, prospects, and internal team members by email and phone.
Ability to learn and understand products, applications, and industries.
Self-motivated, with the ability to work independently and collaboratively.
Ability to handle confidential business information professionally.
One to three years of experience in sales support, marketing support, customer service, business development, or a related role.

Nice To Haves

Associate's or Bachelor's degree in Business, Marketing, Communications, or a related field; relevant work experience may be considered in lieu of formal education.
Experience with CRM or ERP systems.
Experience supporting a sales team within a manufacturing environment.
Industrial, manufacturing, mechanical, welding, brazing, thermal spray, or maintenance-related experience.

Responsibilities

Research customers and prospects; maintain CRM records; update contacts; assign leads; track opportunities; and coordinate follow-ups.
Use lead-generation platforms to identify contacts, buying influencers, account changes, and potential opportunities.
Generate and distribute sales reports, customer activity updates, pipeline reports, and other business intelligence.
Assist with Excess & Obsolete inventory management by identifying aging inventory, preparing reports, communicating opportunities to sales, and supporting efforts to reduce excess stock.
Support account and territory management activities to help sales representatives stay organized and focused on revenue-generating opportunities.
Support marketing initiatives by updating content, maintaining product and customer information, coordinating campaigns, and assisting with website, CRM, and marketing system updates.
Maintain marketing materials, product information, and digital content.
Serve as a trained backup for label creation and printing processes as needed, following established procedures and quality requirements.
Perform other tasks as defined.