Marketing Support Specialist

Directors Investment Group•Abilene, TX

13d

About The Position

The Marketing Support Specialist supports sales executives, managers, client administrators, and funeral home clients. The role involves helping clients use digital marketing services, managing advertising and content workflows, handling client support, and keeping up with current digital marketing and social media trends. The specialist shares ideas and insights to support the company and its clients. The role also includes cross-training across team responsibilities, processes, and tools; learning through guided practice; assisting coworkers during absences or busy periods; and adapting to different assignments while following established procedures and quality standards.

Requirements

General business experience.
Knowledge of business plan development and marketing analysis.
Clear and effective communication skills.
Critical and analytical thinking skills.
Problem-solving skills.
Experience with Windows, Microsoft Office Suite, Facebook and other social media platforms, Hootsuite, Zoom, and other browser-based tools.
Basic knowledge of AI tools.
Bachelor’s degree in marketing, business, or a related field.
Marketing internship experience.
Proficiency in Microsoft Office.
Basic knowledge of marketing software.
Familiarity with social media platforms.

Nice To Haves

Additional certifications in digital marketing, social media marketing, or analytics, such as Google Analytics or HubSpot.
At least 1–2 years of experience in a marketing role.
Proficiency in graphic design tools such as Canva or Adobe Creative Suite.
Experience with email marketing platforms such as Mailchimp or Constant Contact.
Strong analytical skills to interpret marketing data and generate reports.

Responsibilities

Set up new clients with digital marketing services in a timely manner.
Create and manage paid advertising campaigns.
Ensure custom content and video production move through workflows according to schedule.
Handle customer support issues and calls for clients.
Research current digital marketing and social media trends and content.
Create drafts for custom content and video production.
Assist with managing social network updates and accounting systems.
Maintain relationships with third-party vendors.
Participate in cross-training to learn team responsibilities, processes, and tools.
Work alongside experienced team members to observe workflows, practice tasks, and build proficiency.
Complete assigned tasks under guidance and progress toward independent work as knowledge and skills develop.
Provide backup coverage and assist team members during absences, busy periods, or changing priorities.
Follow established procedures and quality standards to complete work accurately and meet deadlines.
Adapt to different assignments and collaborate with others to support team goals.
Assist with additional projects and responsibilities as assigned by leadership.