Digital Marketing Specialist

Grimco • Sunset Hills, MO

6d

About The Position

Grimco is seeking an experienced digital marketer to drive paid media performance and grow the company’s visibility across search and AI platforms. The Digital Marketing Specialist manages paid search and paid media campaigns across Google, LinkedIn, and YouTube, focusing on customer acquisition and return on ad spend. The role also partners with the digital marketing strategist on Answer Engine Optimization (AEO), creating and updating website and blog content to improve how Grimco is found and cited across AI platforms and search.

Requirements

• Be a self-starter with strong organization, attention to detail, and analytical skills.
• Have strong copywriting skills.
• Have at least 2 years of digital marketing experience, including paid search experience.
• Have hands-on Google Ads experience, including bidding, budgets, and conversion tracking.
• Know Google Analytics (GA4) and Google Search Console.
• Understand SEO and how AI platforms find, cite, and recommend content.

Nice To Haves

• Bachelor’s degree in Marketing, Business, or Communications.
• Agency experience.
• Experience with SEO tools such as Semrush or Ahrefs, or AI visibility tracking tools.
• Experience with HubSpot or similar CRM platforms.
• E-commerce or B2B experience.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, LinkedIn, and YouTube, including ad copy, targeting, and landing pages.
• Manage ad budgets, pacing, and expense reconciliation.
• Track Grimco’s visibility in AI-generated answers on ChatGPT, Gemini, and Claude, as well as organic search, and flag gaps.
• Write and update website and blog content to address identified gaps.
• Report on paid, organic, and AI search performance.
• Support customer experience management through CX data analysis and marketing attribution reporting.
• Support email, social, and promotional event campaigns.
• Collaborate with cross-functional teams and marketing partners.

Benefits

• Competitive salary.
• Full medical, dental, and vision coverage, with premiums unchanged for nearly two decades; employee-only coverage is $16.50 biweekly.
• Additional insurance policies available, including Voluntary Life, Whole Life, Accident, and Critical Illness coverage.
• Company-paid life insurance.
• Company-paid short-term and long-term disability.
• Paid maternity and paternity leave.
• Paid holidays.
• Vacation accrual with PTO rollover.
• 401(k) with profit sharing up to 6% of total compensation.
• Employee recognition prizes.
• Employee referral benefits.
• Volunteer time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed