Marketing Specialist

Yes Energy•Boulder, CO, CO

6d•$85,000 - $95,000•Hybrid

About The Position

Yes Energy is seeking a Marketing Specialist to execute marketing campaigns and improve search visibility. The role focuses on building HubSpot automations, workflows, lists, emails, and website updates, using AI to improve speed and efficiency. The Marketing Specialist works alongside the Director of Demand Generation and a Senior Campaign Manager, who set campaign and channel strategy, and reports to the Director of Demand Generation. The position is hybrid in Boulder, Colorado, with two days per week in the office. Applicants must be authorized to work in the United States without visa sponsorship. The stated salary range is $85,000–$95,000.

Requirements

3–5 years of experience in marketing operations, demand generation, or a related marketing role.
Significant hands-on experience with HubSpot Marketing Hub, including building workflows, automations, emails, and lists; certifications alone do not meet this requirement.
Working experience with HubSpot Content Hub, including page builds and on-page updates.
Hands-on SEO experience, including on-page optimization.
Demonstrated experience using AI tools such as ChatGPT, Claude, or similar to streamline marketing work, with examples to share.

Nice To Haves

Experience with sales engagement platforms such as SalesLoft, Outreach, Apollo, or Nooks.
Working knowledge of Salesforce.
Thrives in execution-focused work and enjoys completing tasks.
Looks for ways AI or automation can make manual work faster and better.
Adapts quickly to shifting priorities and uses a resourceful, problem-solving approach.
Pays close attention to detail and quality-checks emails, workflows, and pages before launch.
Communicates and collaborates effectively across marketing, sales, and product teams, and flags risks and timeline issues early.

Responsibilities

Build and maintain HubSpot workflows, automations, and lists for campaigns and programs, including enrollment, nurture, follow-up, lead routing, and segmentation for campaigns, events, and SDR outreach.
Use AI to develop email copy from supplied messaging, then build, test, and deploy campaign, event, and nurture emails in HubSpot.
Execute SEO, answer engine optimization (AEO), and generative engine optimization (GEO) updates in HubSpot Content Hub, including FAQs, schema, answer sections, and key takeaways; build landing and event pages.
Become BrightEdge certified within the first 90 days and carry optimization tasks from recommendation through published change, tracking and documenting completed work.
Use AI to speed up execution, find efficiencies, and continuously improve team workflows.
Quality-check assets before launch, run A/B tests, and report on performance with recommendations for improvement.