Marketing Specialist

Sawtooth Software • Provo, UT

6d • Hybrid

About The Position

Sawtooth Software is hiring a hands-on Marketing Specialist to support and execute day-to-day marketing efforts for its choice analytics and survey software. The role works across email marketing, content creation, campaign coordination, events and webinars, website updates, go-to-market activities, measurement, and planning. The Marketing Specialist will be the primary person supporting many marketing initiatives, work closely with the Chief Growth Officer, and collaborate with teams across the organization. The position offers room to grow into greater strategy, budget responsibility, and influence as marketing efforts expand.

Requirements

• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
• Strong writing skills.
• Self-motivated and disciplined in managing time and juggling several projects at once.
• Comfortable reading campaign metrics, working in spreadsheets, and drawing conclusions from data.
• Clear communicator who works well with sales, product, and technical experts.
• Curious and quick to learn, including technical subjects.

Nice To Haves

• 1 to 3 years of marketing experience; internships, agency work, freelance projects, and student roles count.
• Experience with HubSpot or a similar marketing automation platform.
• Experience using AI tools to make marketing work more efficient.
• Experience with design tools such as Canva, Figma, or Adobe.
• Experience with a website CMS such as WordPress.
• Exposure to B2B or software marketing.
• Interest in market research, statistics, or survey design.
• Familiarity with conjoint analysis or MaxDiff.

Responsibilities

• Build and send email campaigns, newsletters, and event invitations in HubSpot; manage lists, segments, and simple automated sequences; track and report on opens, clicks, and conversions.
• Work with research experts to write and edit content for the website, blog, LinkedIn, and email, translating their expertise into accessible content; use AI tools efficiently while maintaining quality.
• Coordinate webinars, free trainings, and industry conference sponsorships, including event promotion, logistics, and follow-up to generate and track leads and conversions.
• Keep the website current, build landing pages, and apply basic SEO practices.
• Help plan and run launches for Lighthouse Studio and Discover features, including announcements, launch emails, and release notes.
• Create and update sales materials, including one-pagers, case studies, slide decks, and demo leave-behinds.
• Help gather customer feedback and competitive information and share findings with sales and product teams.
• Maintain a simple dashboard of marketing results and track spending against budget.
• Bring forward ideas, own projects from start to finish, and help shape the annual marketing plan.

Benefits

• 40-hour workweek and work-life balance.
• Hybrid work from home and the Provo office; not fully remote.
• Paid time off that increases based on tenure.
• Eight paid holidays per year and one floating holiday.
• Company-paid health insurance, with 100% of premiums covered for the employee and family on the company's chosen plan.
• Annual company Health Savings Account contributions, currently $2,700 for individuals and $5,400 for families.
• Retirement plan with employer contributions of up to 15% of annual compensation to a SEP account, based on company profitability, with no match requirements and immediate vesting from the first year.
• Continued learning and training opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level