Marketing Specialist

OmniSource•Fort Wayne, IN

13d

About The Position

The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.

Requirements

Bachelor’s degree in business, marketing, or related field
2-5 years’ experience in marketing
Proficient in creating and editing video and photography content utilizing appropriate software
Working knowledge of social media platforms
Proficiency in creation of social media posts
Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
Effective written and verbal communication skills
Ability to use sound judgment
Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion

Responsibilities

Develop, implement and maintain a corporate social media strategy.
Analyze trends with social media.
Creation of content calendar and guidelines.
Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met.
Conduct market research and develop strategies based on industry trends and demographics.
Write, proofread, and edit creative materials.
Maintain marketing budget.
Photography as requested within the divisions.
Video / filming and editing of video within the divisions as requested.
Assist in marketing recruiting efforts and events.
Maintain Omni website and update as needed.
Develop company podcasts.