Marketing Specialist

arrivia. Go far in the travel industry.•Scottsdale, AZ

6d•Hybrid

About The Position

At arrivia, we're passionate about making travel experiences unforgettable. As a global leader in the travel industry, we're looking to hire a talented Marketing Specialist to join our dynamic team. This is a hybrid position, onsite in our Scottsdale, Arizona office four days per week. About the Role This is a hands-on role covering email, lifecycle, product, and promotional marketing on the arrivia marketing team. You will build, optimize, and scale the automated and promotional campaigns that reach our members every day, and email is where those member relationships live. Your impact shows up fast. Your segmentation, testing, and personalization decisions move real numbers, you get three disciplines in one seat, and you will have room to change the approach when the data says to.

Requirements

Ability to work onsite in our Scottsdale office four days per week.
5+ years of marketing experience with a strong grasp of best practices and industry trends.
Deep, hands-on email marketing expertise. You personally build, segment, test, and deploy.
Experience across lifecycle, product, and promotional marketing.
Strong analytical skills and the habit of letting data drive decisions.
Excellent written and verbal communication, with email content that resonates.
Proven cross-functional collaboration and relationship building.
Comfort in a fast-paced, high-volume environment with quick turnarounds.
Initiative and a proactive mindset. You spot what needs fixing and act on it.

Nice To Haves

2 to 5 years with Marketo or comparable marketing automation software, a significant advantage.
B2C experience preferred, B2B background welcome as an addition.
Travel or cruise industry experience is a plus, not a requirement.

Responsibilities

Create, build, and optimize automated and promotional emails in Marketo and our CMS.
Own member journeys from onboarding through re-engagement.
Turn product and offer launches into compelling member communications.
Deliver high-volume pushes on tight turnarounds without losing quality.
Target campaigns by member preference, demographics, and behavior.
Use Marketo or comparable tools to streamline workflows and cut manual steps.
Measure results, spot trends, and feed them into the next optimization.
Find what is underperforming and fix it without waiting for direction.
Align with sales, operations, and other teams so the customer journey stays seamless.
Use modern AI tools for content, audience analysis, and campaign optimization.