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Social Marketing Channel Manager

GEICO•Bethesda, MD
•$100,450 - $157,850•Hybrid

About The Position

GEICO is hiring a Social Marketing Channel Manager to own the day-to-day stewardship of its brand social accounts during a significant marketing transformation. The role oversees what publishes, when it publishes, and how content is tagged, while acting as the final checkpoint for brand, strategy, and platform readiness. It also serves as GEICO’s social newsroom function: monitoring real-time trends and cultural moments and sourcing relevant content from creators, partnerships, agencies, user-generated content, AI, and internal teams. The manager will help shape the newsroom’s sourcing, approval processes, and judgment calls. The position coordinates social programming with Social Content Strategists, Media, Legal, Creative, Partnerships, and other teams. It manages partner and creator tagging and collaboration mechanics, tracks talent and intellectual property usage rights, and resolves potential compliance issues before content goes live. The manager also maintains tools and trackers, including Airtable, to keep programming, tagging, and rights status visible. The role is hybrid, with three days onsite in Manhattan, New York, or Bethesda, Maryland. It reports to the Senior Manager, Content Strategy. GEICO offers market-competitive compensation and benefits, including a 401(k) plan with a 6% match, performance and recognition-based incentives, tuition assistance, mental healthcare, fertility and adoption assistance, and the GEICO Flex program, which allows up to four weeks of remote work per year. The listed annual salary range is $100,450 to $157,850. GEICO will not sponsor new employment authorization for this position.

Requirements

  • At least 8 years of experience managing social content programming, publishing operations, or channel management for a consumer brand or publisher.
  • Experience in a conversion-driven service business, such as financial services, insurance, or banking, where marketing supports customer acquisition and retention.
  • Direct experience managing talent, influencer, or intellectual property usage rights and tracking compliance across a fast-moving content pipeline.
  • A track record sourcing content from creators, stock services, or agency partners for real-time or newsroom-style publishing.
  • Experience partnering with cross-functional teams, including Legal, Creative, and Analytics.
  • Proficiency in Microsoft Suite and project or content management software such as Airtable.
  • Comfort using AI tools such as Claude or Copilot to stay organized and work at newsroom speed.
  • Familiarity with Sprinklr.
  • Strong written and verbal communication skills.
  • Bachelor’s degree or equivalent practical experience.

Nice To Haves

  • Extensive familiarity with social platform mechanics and publishing tools, including native scheduling, tagging, and analytics dashboards.
  • Direct experience negotiating or administering creator and influencer contracts and usage rights.
  • Genuine interest in social media and culture, with a habit of following platform trends and changes to rights or compliance practices.

Responsibilities

  • Own the publishing calendar and programming cadence across GEICO brand social accounts, balancing always-on content with real-time opportunities.
  • Serve as the final checkpoint for published content, ensuring it is on-brand, on-strategy, and technically ready for each platform.
  • Manage tag and collaboration mechanics for partner, creator, and co-branded content, ensuring posts meet platform and legal requirements.
  • Track talent and intellectual property usage rights, maintaining records of licensing scope, duration, and permitted channels.
  • Partner with Legal and brand partners to identify and resolve rights issues before content goes live.
  • Monitor real-time trends, news, and cultural moments relevant to GEICO as the social newsroom director.
  • Source content from creators, user-generated content, AI, agency partners, and internal teams, and route it into the publishing pipeline.
  • Build and maintain a network of content sources, vetting new sources as platforms and formats evolve.
  • Coordinate with Social Content Strategists, Media, Legal, Creative, and Partnerships to align social programming with broader campaigns.
  • Identify scheduling conflicts, rights gaps, and content gaps early and drive them to resolution.
  • Maintain trackers and tools, such as Airtable, to make programming, tagging, and rights status visible to the team.

Benefits

  • 401(k) savings plan with a 6% match, vested from day one.
  • Performance and recognition-based incentives.
  • Tuition assistance.
  • Mental healthcare.
  • Fertility assistance.
  • Adoption assistance.
  • GEICO Flex program offering up to four weeks of remote work per year.
  • Market-competitive compensation.
  • Personalized development programs, training, certification, mentorship, and coaching.

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