Product Marketing Manager

Melio from Xero • New York, NY

7d • $97,000 - $121,000

About The Position

Melio is hiring a Product Marketing Manager to own its accountant audience and accountant-facing product line end to end. The role spans the accountant channel and products including the Accountant Dashboard, partner-branded accounts payable, accounts receivable and expense management experiences, and agentic AI capabilities that automate client chasing, follow-ups and approvals. The successful candidate will build go-to-market strategy for this audience and product line, including bringing a new agentic product to market, and work closely with Xero’s Product Marketing team to align strategy and voice for accountants and their small business clients in the U.S.

The Product Marketing Manager will join Melio’s Product Marketing team, where PMMs own product areas from customer and competitive insight through positioning, messaging, go-to-market execution and post-launch results. The team is part of Melio’s strategy team and contributes market and competitive analysis, business cases and recommendations to inform roadmap and investment decisions. The role is based in a hybrid or remote arrangement: hybrid work in New York City requires three days in the office, while remote work requires Eastern Time hours and residence in one of the specified states: AZ, CO, FL, GA, IL, MI, MN, NC, TX, UT or VT.

The stated annual base salary range is $106,000–$121,000 for NYC and $97,000–$112,000 for remote work. Melio describes itself as a B2B payment platform serving small businesses and the accountants who support them.

Requirements

• 5+ years of experience in product marketing, channel marketing or partner marketing.
• A track record of owning positioning, messaging and go-to-market plans end to end, from launch strategy through sales enablement.
• Strong storytelling and writing skills, including the ability to turn product capabilities into a clear, differentiated narrative for accountants and internal teams selling to them.
• Comfort partnering across Product, Sales, Growth, Partner Marketing and Brand in a fast-paced, matrixed environment and influencing without direct authority.
• Self-starter who takes full ownership of a product area, from customer insight through campaign delivery and measurement.
• For remote work: ability to work Eastern Time hours and residence in AZ, CO, FL, GA, IL, MI, MN, NC, TX, UT or VT.

Nice To Haves

• Experience in B2B SaaS, fintech, or accounting or finance software is preferred.
• Direct experience with accountants, bookkeepers or accounting firms, including understanding how firms operate, evaluate and adopt tools, and recommend products to clients.

Responsibilities

• Own positioning and messaging for the accountant product suite and Melio’s value proposition to the accountant channel, adapting them as products and the competitive landscape evolve.
• Lead go-to-market strategy and execution for accountant launches and releases, from launch narrative through post-launch adoption tracking, and scale marketing effort accordingly.
• Build a continuous accountant customer-feedback loop using research, win/loss analysis, sales calls, and support and success insights; bring findings into product and go-to-market decisions.
• Define and evolve the accountant-channel go-to-market strategy for acquiring, activating and growing accounting firms as partners and advocates, in partnership with Sales, Partner Marketing and Growth.
• Create sales and partner enablement materials, including battlecards, demo narratives, FAQs and training content.
• Represent the accountant product area in quarterly planning by submitting briefs, tiering upcoming releases and aligning with Marketing leadership and channel owners on the calendar.
• Represent Melio at accountant and bookkeeping industry events and conferences to build presence and credibility with the accountant community.
• Bring market and competitive analysis, business cases and recommendations to help shape Melio’s roadmap and investment decisions.
• Work closely with Xero’s Product Marketing team to align strategy and voice for accountants and their small business clients in the U.S.

Benefits

• Competitive compensation packages.
• Medical, dental and vision plans with up to 100% employer-paid coverage, plus FSA and HSA.
• 401(k) matching.
• Wellness support focused on financial, physical, emotional, social and community well-being.
• Competitive vacation time, sick days, holidays and parental leave.
• Fully stocked kitchens, a weekly Seamless stipend and catered meals.
• Hybrid office environment in New York City or Denver; dog-friendly offices.
• Growth and development opportunities through workshops, mentorship programs and team-building activities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed