Social Marketing Channel Manager

GEICO•Bethesda, MD

3d•$100,450 - $157,850•Hybrid

About The Position

Within Marketing at GEICO — a team in the middle of a significant transformation — social is where the brand shows up every day, in real time, in front of millions of people. Getting this right is a real competitive advantage and a must-do. You'll own the day-to-day stewardship of every brand social account — what publishes, when, and how it's tagged. You'll run point on collab and tagging mechanics across partner and creator content, and keep GEICO's talent and IP usage rights airtight so nothing goes out that creates risk down the line. And most critically - you'll act as the social newsroom director: monitoring what's happening in real time, and sourcing the content — from creators, partnerships, agencies, UGC, and internal teams — that gives GEICO the best shot at showing up in the conversation, not just adjacent to it. This role rewards someone who's comfortable being the last line of defense on what goes live, and fast enough to seize a real-time moment before it passes. You'll have real room to shape how GEICO's social newsroom operates — the sourcing, the sign-off process, the judgment calls — not just execute someone else's playbook.

Requirements

Managed the day-to-day programming and publishing for a brand's social channels
Handled tag, collab, or usage-rights mechanics for creator or partner content and know how to keep that clean without slowing production down
Think like a newsroom: can spot the moment worth jumping on and know where to go source the right content fast
Worked inside a business where marketing is tied directly to customer acquisition and retention, not just brand awareness
Kept cross-functional teams — creative, legal, media, analytics — aligned on a fast-moving publishing calendar
Good eye for risk: catch a rights or compliance issue before it becomes a problem
Treat AI fluency as core to how you work — using tools like Claude or Copilot to draft calendars and sort through content at newsroom speed
Want real ownership over how a brand's social presence runs day to day
Experience: 8+ years managing social content programming, publishing operations, or channel management for a consumer brand or publisher
Service company context: Experience working inside a conversion-driven service business — financial services, insurance, or banking — where marketing is tied directly to customer acquisition and retention
Rights & compliance: Direct experience managing talent, influencer, or IP usage rights and tracking compliance across a fast-moving content pipeline
Content sourcing: Track record sourcing content from creators, stock services, or agency partners for real-time or newsroom-style publishing
Cross-functional fluency: Solid background partnering with cross-functional teams, including Legal, Creative, and Analytics
Proficient in Microsoft Suite and project or content management software such as Airtable; comfortable using AI tools like Claude or Copilot to stay organized; well versed in Sprinklr
Stellar written and verbal communication skills
Bachelor's degree or equivalent practical experience

Nice To Haves

Extensive fluency in social platform mechanics and publishing tools — native scheduling, tagging, and analytics dashboards
Direct experience negotiating or administering creator and influencer contracts and usage rights
A genuine interest in social media and culture, with a habit of staying on top of platform trends and rights or compliance changes

Responsibilities

Own the publishing calendar and programming cadence across all GEICO brand social accounts, balancing always-on content with real-time opportunities
Serve as the final checkpoint on what publishes, ensuring content is on-brand, on-strategy, and technically ready for each platform
Manage tag and collab mechanics for partner, creator, and co-branded content, ensuring every post meets platform and legal requirements
Own compliance tracking for talent and IP usage rights, maintaining clear records of what's licensed, for how long, and where it can run
Partner with Legal and brand partners to flag and resolve rights issues before content goes live
Act as social newsroom director, monitoring real-time trends, news, and cultural moments relevant to GEICO
Source content from the most effective channels — creators, UGC, AI, agency partners, and internal teams — and route it into the publishing pipeline
Build and maintain a network of go-to content sources, vetting new ones as platforms and formats evolve
Facilitate communication across Social Content Strategists, Media, Legal, Creative, and Partnerships to keep social programming aligned with broader campaigns
Flag scheduling conflicts, rights gaps, or content gaps early and drive them to resolution
Maintain the trackers and tools — such as Airtable — that keep programming, tagging, and rights status visible to the whole team