Strategic Marketing Manager

Altium Packaging • Atlanta, GA

1d

About The Position

The Strategic Marketing Manager helps shape Altium’s growth strategy by determining where the organization should compete and how it can win. The role partners with commercial and business leaders to turn market intelligence into actionable plans, growth opportunities, and business priorities.

Working across Sales, Business Development, Design, and Marketing Communication, the manager identifies market opportunities, assesses competitive dynamics, develops value propositions, and leads strategic initiatives that support profitable growth. Success requires strategic thinking, analytical rigor, cross-functional leadership, and the ability to translate insights into measurable business results.

Requirements

• At least 5 years of experience in corporate strategy, strategic marketing, or product portfolio management in a B2B manufacturing industry and corporate environment.
• Track record of turning market analysis into growth strategies that deliver measurable results.
• Strong skills in market sizing, segmentation, forecasting, competitive analysis, and customer research.
• Strong problem-solving and analytical skills.
• Ability to navigate the organization.
• Comfort with ambiguity.
• Clear and convincing communication skills.
• Collaborative leadership style.

Nice To Haves

• MBA preferred.

Responsibilities

• Gather and maintain market intelligence for existing markets, including market size, growth rates and drivers, trends, customer intelligence, and competitive intelligence.
• Refresh assessments of existing markets to prioritize commercial initiatives.
• Assess new or adjacent markets, recommend entry strategies and action plans, and lead cross-functional implementation with measurable KPIs.
• Lead or assist with implementation of key commercial initiatives and projects.
• Establish value propositions, product positioning, and messaging that differentiate Altium from competitors.
• Collaborate with and drive cross-functional teams to ensure alignment and prioritization.
• Develop external network relationships that accelerate insights, development, and launch efforts.
• Develop business cases for innovation projects as needed.
• Provide content to Marketing Communication to support AEO.
• Cultivate cross-functional relationships to increase the impact and reach of key initiatives.

Benefits

• Medical, dental, and vision plans
• Company holidays and vacation days
• Tuition reimbursement
• Learning and training opportunities
• Bonus potential
• 401(k) plan with company contributions
• Rewards and recognition programs
• Opportunities to make a difference in the community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed