Strategic Marketing Manager

RepliGen Corporation•Remote - Massachusetts, MA

1d•$96,732 - $148,323

About The Position

The Strategic Marketing Manager for Chromatography develops and executes integrated global marketing strategies to increase awareness, generate demand, and grow revenue for the chromatography portfolio. The role partners with Product Management, Commercial, Applications, and Digital teams to turn technical capabilities into clear, customer-focused value propositions and measurable campaign outcomes. The position is expected to model Repligen’s Leadership Behaviors: Integrity & Compliance, Customer Focus, Collaboration, Courage, Team Empowerment, and Accountability & Results. It supports product commercialization and demand generation, creates content across digital, web, events, and sales enablement channels, and contributes to tradeshows, webinars, and other customer-facing programs. The estimated U.S. base salary range is $96,732 to $148,323. Compensation depends on factors including qualifications, location, internal equity, and market data. Employees may participate in a variable cash program (bonus or commission), and eligible roles may receive equity. Benefits include paid time off, health, dental, and vision coverage, retirement benefits, and flexible spending accounts.

Requirements

Bachelor’s degree in Biology, Biochemistry, Molecular Biology, or a related field.
At least 4 years of marketing experience in life sciences, biopharma, or bioprocessing technologies.
Ability to leverage AI tools to increase content velocity, personalization, and campaign efficiency while maintaining scientific accuracy.
Experience supporting product commercialization and demand generation programs.
Strong understanding of market segmentation, competitive analysis, and value proposition development.
Ability to translate technical information into clear, customer-focused messaging.
Experience executing multi-channel marketing campaigns, including digital, events, and content.
Analytical mindset and ability to use data and KPIs to inform decisions and optimize performance.
Strong collaboration skills and ability to work in a global, matrixed organization.
Excellent communication, storytelling, and content development skills.

Nice To Haves

MBA.

Responsibilities

Develop and execute data-driven global marketing plans informed by customer segmentation, market trends, and competitive insights.
Lead multi-channel campaigns to increase product adoption, generate high-quality marketing-qualified leads (MQLs), and support pipeline growth.
Build and manage customer-facing messaging that translates chromatography technologies into clear, differentiated value propositions.
Create and deliver content across digital, web, events, and sales enablement channels.
Collaborate with Product Management, Commercial, Applications, and Digital teams to align priorities, messaging, and execution.
Manage campaign timelines, deliverables, and cross-functional coordination.
Track campaign performance using KPIs and analytics, and optimize campaigns to improve marketing effectiveness.
Support tradeshows, webinars, and customer-facing programs that position the chromatography portfolio within Repligen’s broader offering.