Strategic Product Marketing Manager

Alkami Technology•Bentonville, AR

1d•$130,000 - $162,000•Remote

About The Position

The Strategic Product Marketing Manager leads complex product marketing initiatives that shape how Alkami’s platform, solutions, and partner products are positioned in the market. The role owns end-to-end go-to-market strategy for major products and strategic launches, translating market, customer, and product insights into differentiated positioning that supports growth. With significant autonomy, the manager works closely with Product, Sales, Partner Relations, CXG, and executive stakeholders to influence product strategy, messaging frameworks, and commercialization plans. The position navigates evolving market conditions and aligns teams around cohesive product narratives and measurable business impact. Alkami is a digital sales and service platform provider for U.S. banks and credit unions. Its unified platform integrates onboarding, digital banking, and data and marketing solutions. Alkami describes itself as a remote-first company, and most positions can be remote within the U.S. The salary range for this position is $130,000–$162,000.

Requirements

6–10 years of experience in product marketing, product strategy, product management, or related SaaS go-to-market roles, with increasing ownership of product positioning and launch strategy for complex technology platforms.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Advanced product positioning and messaging strategy for SaaS platforms.
End-to-end go-to-market planning and cross-functional launch leadership.
Deep market research, customer insight generation, and competitive intelligence.
Ability to translate complex technical capabilities into strategic market narratives.
Strong cross-functional leadership with Product, Sales, Marketing, and Partner teams.
Data-driven decision-making using product adoption, pipeline, and market signals.
Sales enablement strategy, including competitive positioning and value storytelling.
Project leadership skills managing complex initiatives across multiple stakeholders.

Nice To Haves

Experience in fintech, digital banking, or financial technology markets.
Experience influencing product roadmap decisions through market insights.
Background supporting platform ecosystems, partnerships, or integrations.
Experience working in high-growth SaaS or scaling technology companies.
MBA or advanced degree in a related discipline.
Experience building repeatable product marketing frameworks or launch processes.

Responsibilities

Lead end-to-end go-to-market strategy for major product and partner launches and platform capabilities, defining launch frameworks, deliverables, and cross-functional execution plans.
Develop and evolve product positioning and messaging frameworks by synthesizing customer insights, product and partner capabilities, and market trends.
Collaborate with Product Management and bring structured customer, competitive, and market intelligence into product planning discussions to influence roadmap priorities.
Conduct competitive and market analysis to identify emerging threats, opportunities, and whitespace that inform positioning and commercialization strategies.
Define and operationalize messaging architecture aligning product, platform, and partner narratives across marketing, sales, and customer lifecycle communications.
Lead strategic sales enablement programs, including narratives, demo frameworks, and competitive guidance.
Partner with Demand Generation, Partner Marketing, and Content Marketing to design campaigns that connect product value to pipeline and adoption outcomes.
Establish messaging standards and frameworks that guide product storytelling and differentiation across marketing and revenue teams.
Support ecosystem and partner go-to-market initiatives by aligning positioning, messaging, and materials for integrated or reseller-led solutions.
Analyze product performance, win/loss insights, and market feedback to refine messaging and inform future go-to-market strategies.
Influence alignment across Product, Marketing, Sales, and Customer Success to maintain consistent product narratives throughout the customer journey.
Lead internal launch readiness by coordinating communication plans, training programs, and enablement resources across business functions.
Improve product marketing processes and frameworks to increase launch effectiveness and organizational scalability.
Advise leadership and cross-functional stakeholders on positioning decisions using data-driven insights and strategic recommendations.
Manage complex product marketing initiatives by establishing priorities, milestones, and accountability across multiple stakeholders.
Integrate AI into product marketing workflows to improve decision-making, speed to market, and consistency across teams.