Strategic Marketing Manager

Avnet•Tempe, AZ

About The Position

This role develops and executes integrated marketing strategies, programs, and campaigns promoting the company’s value-added solutions, services, and technical capabilities. The manager partners with subject matter experts, business leaders, and cross-functional stakeholders to translate complex concepts into compelling initiatives that drive awareness, engagement, demand generation, and business growth across priority solutions and service offerings. The role manages campaigns and programs through their full lifecycle, including strategy development, launch planning, content creation, multichannel promotion, performance measurement, and optimization. It uses internal and external marketing channels, digital platforms, collateral, events, and other initiatives to communicate differentiated business value. The position works with global marketing, sales, and other business teams to ensure consistent messaging and coordinated execution.

Requirements

Experience in marketing technology solutions, services engineering solutions, or B2B offerings.
Proven experience developing and managing complex, multichannel marketing campaigns and programs.
Strong project and stakeholder management skills, including the ability to lead multiple initiatives simultaneously.
Experience partnering with technical subject matter experts and translating complex concepts into customer-focused messaging.
Ability to work effectively in a fast-paced, highly collaborative environment with evolving priorities.
Strong presentation, writing, and communication skills.
Experience measuring campaign effectiveness and using analytics to make recommendations and drive continuous improvement.
Demonstrated ability to influence and collaborate across departments and leadership levels.
Proficiency with Microsoft 365 tools, including PowerPoint, Word, Excel, and SharePoint.
Familiarity with marketing automation, campaign analytics, and lead generation programs.
Typically 5+ years of professional experience in a related field.
Bachelor’s degree or equivalent experience.

Nice To Haves

Familiarity with Microsoft Copilot or AI productivity tools.
Familiarity with Adobe Express or a similar content creation tool.

Responsibilities

Lead the development and execution of integrated marketing programs and campaigns promoting the company’s solutions and services.
Collaborate with business unit leaders, technical specialists, and subject matter experts to develop marketing strategies, messaging frameworks, and campaign plans.
Create and manage promotional calendars, campaign briefs, positioning, value propositions, and go-to-market plans aligned with business objectives.
Determine and coordinate an effective mix of marketing channels, including internal platforms, email, websites, paid media, LinkedIn, events, video, and sales enablement tools.
Oversee development of campaign assets, including presentations, playbooks, videos, infographics, customer stories, collateral, web content, and promotional materials.
Manage campaigns from concept through execution, ensuring projects are completed on time, within budget, and aligned with strategic priorities.
Track campaign performance and program effectiveness, analyze data, and recommend improvements to engagement, awareness, lead generation, and return on investment.
Work closely with global marketing, sales, and other business teams to ensure consistent messaging and coordinated execution.
Perform other duties as assigned.