Strategic Marketing Manager

Avnet•Tempe, AZ

About The Position

This role is responsible for developing and executing integrated marketing strategies, programs and campaigns that promote the company’s value-added solutions, services and technical capabilities. The manager partners with subject matter experts, business leaders and cross-functional stakeholders to translate complex concepts into compelling marketing initiatives that drive awareness, engagement, demand generation and business growth across priority solutions and service offerings. Qualified candidates will have experience managing campaigns and programs through the full lifecycle, including strategy development, launch planning, content creation, multi-channel promotion, performance measurement and optimization. The role leverages internal and external marketing channels, digital platforms, collateral, events and other initiatives to communicate differentiated business value.

Requirements

Experience in marketing technology solutions, services engineering solutions or B2B offerings.
Proven experience developing and managing complex, multi-channel marketing campaigns and programs.
Strong project and stakeholder management skills with the ability to lead multiple initiatives simultaneously.
Experience partnering with technical subject matter experts and translating complex concepts into customer-focused messaging.
Ability to work effectively in a fast-paced, highly collaborative environment with evolving priorities.
Strong presentation, writing and communication skills.
Experience measuring campaign effectiveness and using analytics to drive recommendations and continuous improvement.
Demonstrated ability to influence and collaborate across departments and leadership levels.
Proficient in Microsoft 365 tools (PowerPoint, Word, Excel, SharePoint); familiarity with Microsoft Copilot or AI productivity tools is an advantage.
Familiarity with marketing automation, campaign analytics and lead generation programs.
Familiarity with Adobe Express or similar content creation tool.

Responsibilities

Leads the development and execution of integrated marketing programs and campaigns that promote the company’s solutions and services.
Collaborates with business unit leaders, technical specialists and other subject matter experts to develop marketing strategies, messaging frameworks and campaign plans.
Creates and manages promotional calendars, and develops campaign briefs, positioning, value propositions and go-to-market plans aligned with business objectives.
Determines and coordinates the most effective mix of marketing channels, including internal platforms, email, website, paid media, LinkedIn, events, video and sales enablement tools.
Oversees development of campaign assets including presentations, playbooks, videos, infographics, customer stories, collateral, web content and promotional materials.
Manages campaigns from concept through execution, ensuring projects are completed on time, within budget and aligned with strategic priorities.
Tracks campaign performance and program effectiveness, analyzing data and developing recommendations to continually improve engagement, awareness, lead generation and return on investment across priority solutions and service offerings.
Works closely with global marketing, sales and other business teams to ensure consistent messaging and coordinated execution across initiatives.
Other duties as assigned.