Strategic Marketing & Sales Enablement Manager

Townsend • Indianapolis, IN

1d

About The Position

The Townsend Company is seeking a Strategic Marketing & Sales Enablement Manager to help strengthen how its businesses communicate their capabilities, differentiate themselves in the marketplace, and support customer relationships. This role operates at the intersection of Marketing, Business Development, and business strategy. The manager will collaborate with leaders across the family of brands to develop sales-enablement resources, identify market trends, and ensure customer-facing teams have the necessary tools and information to succeed. The ideal candidate will be strategic, communicate effectively, and bring structure and consistency to sales content across a growing organization.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Five (5) or more years of experience in sales enablement, content marketing, marketing communications, or a related field.
• Strong business writing, editing, storytelling, and presentation-development skills.
• Experience working directly with sales or business development teams.
• Ability to translate complex information into effective, reusable sales tools.
• Strong project management, organization, and stakeholder-management skills.
• Advanced proficiency in Microsoft PowerPoint and document-development tools.
• Familiarity with Salesforce or other CRM and sales-content platforms.
• Excellent communication skills and the ability to collaborate across departments and business units.

Nice To Haves

• Experience in utility services, infrastructure, industrial services, or another relationship-driven B2B industry.
• Experience conducting market-trend and competitive analysis to support business decisions.
• Experience supporting multiple brands, business units, or acquired companies.
• Experience coordinating with external graphic designers or production partners.

Responsibilities

• Develop and manage an enterprise-wide sales-content strategy and roadmap.
• Create compelling presentations, capability statements, case studies, and other customer-facing materials.
• Translate technical information and business capabilities into clear, engaging content that supports relationship-based selling.
• Establish standards for content quality, consistency, customization, version control, and ongoing maintenance.
• Maintain an organized, accessible library of approved sales resources across the Townsend Family of Brands.
• Research industry developments, market trends, and competitive activity to support Business Development initiatives.
• Partner with Business Development Managers to understand customer needs, common objections, and opportunities to strengthen sales messaging.
• Develop scalable sales-enablement tools that improve efficiency and reduce one-off content requests.
• Capture customer success stories, proof points, and lessons learned from business development efforts.
• Support Townsend's strategic initiatives through relevant market insights and sales-enablement resources.
• Work closely with Marketing, Business Development, Sales Operations, business leaders, and subject-matter experts.
• Ensure customer-facing content aligns with established brand and messaging standards.
• Support sales-enablement activities, including trade shows and related initiatives, as needed.
• Continuously improve processes and workflows that support the development, accessibility, and use of sales materials.

Benefits

• Weekly pay
• Paid Time Off
• Health Benefits
• Growth & Development within the company
• 401(k) with a 4% company match

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level