Strategic Marketing & Sales Enablement Manager

Townsend•Houston, TX

About The Position

The Townsend Company, LLC is seeking a Strategic Marketing & Sales Enablement Manager to strengthen how its businesses communicate their capabilities, differentiate themselves in the marketplace, and support customer relationships. The role works across Marketing, Business Development, and business strategy, partnering with leaders across Townsend's family of brands to develop sales-enablement resources, identify market trends, and equip customer-facing teams with tools and information. The manager will lead enterprise-wide sales-content strategy and development, translate technical information into clear customer-facing materials, maintain consistent and accessible sales resources, and provide market intelligence to support business development and strategic initiatives. The position also collaborates with Marketing, Business Development, Sales Operations, business leaders, and subject-matter experts, and supports sales-enablement activities such as trade shows as needed.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
Five or more years of experience in sales enablement, content marketing, marketing communications, or a related field.
Strong business writing, editing, storytelling, and presentation-development skills.
Experience working directly with sales or business development teams.
Ability to translate complex information into effective, reusable sales tools.
Strong project management, organization, and stakeholder-management skills.
Advanced proficiency in Microsoft PowerPoint and document-development tools.
Familiarity with Salesforce or other CRM and sales-content platforms.
Excellent communication skills and ability to collaborate across departments and business units.

Nice To Haves

Experience in utility services, infrastructure, industrial services, or another relationship-driven B2B industry.
Experience conducting market-trend and competitive analysis to support business decisions.
Experience supporting multiple brands, business units, or acquired companies.
Experience coordinating with external graphic designers or production partners.

Responsibilities

Develop and manage an enterprise-wide sales-content strategy and roadmap.
Create presentations, capability statements, case studies, and other customer-facing materials.
Translate technical information and business capabilities into clear, engaging content that supports relationship-based selling.
Establish standards for content quality, consistency, customization, version control, and ongoing maintenance.
Maintain an organized, accessible library of approved sales resources across the Townsend Family of Brands.
Research industry developments, market trends, and competitive activity to support Business Development initiatives.
Partner with Business Development Managers to understand customer needs, common objections, and opportunities to strengthen sales messaging.
Develop scalable sales-enablement tools that improve efficiency and reduce one-off content requests.
Capture customer success stories, proof points, and lessons learned from business development efforts.
Support Townsend's strategic initiatives through relevant market insights and sales-enablement resources.
Work closely with Marketing, Business Development, Sales Operations, business leaders, and subject-matter experts.
Ensure customer-facing content aligns with established brand and messaging standards.
Support sales-enablement activities, including trade shows and related initiatives, as needed.
Continuously improve processes and workflows for developing, accessing, and using sales materials.