Manager, Strategic Finance – Growth Marketing

Fanatics Collectibles•New York, NY

3d•$133,750 - $167,500•Onsite

About The Position

Fanatics Collect is seeking a Manager, Strategic Finance – Growth Marketing to support financial planning, analysis, and decision-making across buyer acquisition, pricing, loyalty, and lifetime value for Fanatics Collect, Fanatics Live, and Voggt. The role develops and maintains financial models, evaluates marketing investments, and analyzes customer economics to improve acquisition efficiency, retention, and profitable growth. As a finance partner to Growth Marketing and Product, the manager evaluates pricing and promotional initiatives, measures marketing performance, and supports business cases for growth investments. The position calls for strong financial modeling and analytical skills, sound business judgment, and a collaborative, hands-on approach to translating data into actionable insights. It is a full-time, in-office position in New York City and reports to the Sr. Director, Strategic Finance.

Requirements

Bachelor's degree in Finance, Economics, Accounting, Business, or a related field.
5–8 years of experience in Strategic Finance, FP&A, Marketing Finance, or a related analytical function.
Demonstrated experience developing LTV/CAC models, evaluating customer acquisition strategies, and influencing pricing, marketing investment, or growth decisions.
Strong understanding of buyer unit economics, cohort analysis, marketing-channel ROI, customer retention, and payback analysis.
Advanced financial modeling and Microsoft Excel skills.
Ability to leverage AI tools such as ChatGPT, Claude, or Gemini to improve financial analysis, modeling, reporting, and workflow efficiency.
Strong business acumen and analytical problem-solving skills, including translating complex financial data into actionable recommendations.
Exceptional communication, presentation, and stakeholder management skills, with the ability to influence senior leaders and collaborate across Growth Marketing, Product, and Finance.
Highly proactive and results-oriented, comfortable in a fast-paced, ambiguous environment, with a strong sense of ownership and bias for action.

Nice To Haves

MBA preferred.
Experience in a high-growth consumer technology, marketplace, or eCommerce business preferred.
Experience with loyalty or rewards program economics preferred.
Experience with financial planning platforms such as Anaplan, Hyperion, SAP, or similar systems preferred.
Proficiency with SQL, Tableau, Looker, Power BI, or comparable analytics and visualization tools is a plus.
Experience in sports, collectibles, consumer marketplaces, eCommerce, or other high-growth, marketing-driven businesses preferred.

Responsibilities

Serve as the primary strategic finance partner to Growth Marketing and Product, advising on buyer acquisition, pricing, promotional investments, and loyalty strategies.
Develop and maintain buyer lifetime value (LTV) and customer acquisition cost (CAC) models incorporating channel performance, cohort behavior, transaction fees, FanCash economics, retention, and payback periods.
Partner with cross-functional leaders to evaluate and optimize buyer pricing, take rates, FanCash earn and redemption structures, promotional campaigns, and loyalty incentives.
Develop financial business cases for growth initiatives, pricing changes, and buyer incentives, including scenario analysis, investment recommendations, and post-launch performance measurement.
Identify and evaluate opportunities to improve acquisition efficiency, marketing return on investment, promotional effectiveness, and buyer unit economics.
Collaborate with FP&A on forecasting and budgeting for marketing investments, buyer-side revenue, FanCash liabilities, and retention programs, incorporating channel- and cohort-level insights.
Monitor acquisition, conversion, retention, and buyer profitability trends and identify financial risks, opportunities, and recommendations.
Develop executive-level reporting, dashboards, and strategic recommendations on buyer LTV, marketing efficiency, loyalty economics, and growth investment performance.
Provide financial insights and recommendations to support decisions, collaborating and communicating with Growth Marketing, Product, and senior finance leadership.
Use AI-powered tools, automation, and advanced analytics to streamline financial processes, improve modeling, and develop scalable reporting solutions.