Director, strategic Marketing

Shurtape Technologies • North Brunswick Township, NJ

2d • $135,000 - $150,000 • Onsite

About The Position

The Director of Strategic Marketing leads customer-centered marketing across Pro Tapes’ four strategic pillars: Arts & Entertainment, ProFab, Mavalus, and Contract Converting. The role owns the voice of the customer and market insight, embeds marketing into business strategy, translates the agreed global Arts & Entertainment strategy into regional market plans, and advances ProGaff brand ownership. The Director works through defined decision rights and close partnership with Sales, Product Management, regional leaders, and the broader organization. Success is measured by customer value, profitable growth, and execution rather than marketing activity alone.

The role oversees customer-led strategy, global Arts & Entertainment growth, ProGaff brand governance, product strategy and launches, and strategic marketing team leadership. It turns customer, channel, competitive, and market insight into growth priorities and value propositions; establishes measurable marketing priorities; and supports acquisition, retention, and expansion. It also leads commercialization and launch readiness from concept through market introduction, while coordinating cross-functional partners and aligning global strategy with local execution.

The position is based at Pro Tapes in North Brunswick, New Jersey. The work environment is an open, collaborative office intended to support creativity, teamwork, and shared conversations. Domestic and international travel may be required as business needs dictate.

Requirements

• Bachelor’s degree in Marketing, Business, Strategy, Communications, or a related field.
• 10 or more years of progressive experience in strategic marketing, brand management, product marketing, commercial strategy, or global business growth.
• 5 or more years of leadership experience with responsibility for teams, cross-functional programs, and business outcomes.
• Demonstrated ability to convert customer and market insight into business strategy, portfolio priorities, and measurable growth plans.
• Strong commercial and financial acumen, including pricing, margin, channel economics, market segmentation, and profit-and-loss drivers.
• Proven success leading brand strategy, product commercialization, integrated marketing, and go-to-market execution.
• Ability to lead across countries, regions, and functions while balancing global standards with local market needs.
• Excellent written, verbal, presentation, and executive communication skills.
• Strong influencing, change-management, and decision-making skills in a matrixed organization.
• Proficiency with CRM, market analytics, business intelligence, digital marketing, and project-management platforms.
• Demonstrated experience developing customer-led strategies and executing across regions, channels, or international markets.
• Ability to travel domestically and internationally as business needs require.

Nice To Haves

• MBA or advanced degree.
• Experience in branded products, manufacturing, distribution, or the Arts & Entertainment market.

Responsibilities

• Own the voice of the customer and market-insight process across Arts & Entertainment, ProFab, Mavalus, and Contract Converting.
• Embed marketing in business strategy, portfolio planning, and commercial decision-making.
• Use customer, channel, competitive, and market insights to identify growth priorities and shape value propositions.
• Make Pro Tapes easier for customers to discover, understand, buy from, and trust.
• Establish measurable marketing priorities tied to customer value, revenue growth, retention, acquisition, and expansion.
• Translate the agreed global Arts & Entertainment strategy into actionable market plans while enabling regional leaders to retain local profit-and-loss accountability.
• Drive profitable global growth through regional pricing guardrails, channel strategies, and commercial priorities.
• Implement the five-vertical customer segmentation model market by market to guide acquisition, retention, and expansion plans.
• Partner with regional and commercial leaders to identify market-specific opportunities while protecting global brand and profitability standards.
• Define and track leading and lagging indicators for global Arts & Entertainment growth, customer penetration, pricing, margin, and execution.
• Centralize global ProGaff brand governance at Pro Tapes and establish standards for positioning, identity, messaging, pricing, and product bundles.
• Build and execute a phased roadmap to full ProGaff brand ownership against agreed 2027 readiness milestones.
• Ensure brand continuity and profitability across regions, channels, customer segments, and commercial partners.
• Create governance routines that align global strategy with disciplined local execution.
• Co-lead customer-centered product and launch strategy with Product Management, Sales, and cross-functional partners.
• Validate customer space, use case, value proposition, price, and margin requirements against real market demand.
• Own launch readiness, commercialization, and project-team coordination from concept through market introduction.
• Apply agreed decision rights, milestones, and launch gates to improve speed, accountability, and commercial outcomes.
• Lead and develop the strategic marketing team, setting clear priorities, accountability, and capability-building goals.
• Partner with Sales, Product Management, regional leaders, Finance, Operations, and executive leadership to align strategy and execution.
• Lead through influence and defined decision rights in a matrixed organization.
• Use agreed resources and confirm organizational capacity before expanding scope or adding commitments.
• Build a customer-first culture measured by business impact rather than marketing activity.

Benefits

• The company states that it offers an environment focused on employee growth, impact, and meaningful work.
• The company describes a comfortable and well-equipped workspace, team-building activities and social events, and a focus on work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director