Director of Strategic Marketing

Ayres • Green Bay, WI

3d

About The Position

The Director of Strategic Marketing leads Ayres' marketing function and strengthens capabilities that support long-term strategic growth. The role provides leadership for marketing operations, brand positioning, pursuit support, and communications, partnering with Business Development and operational leaders on strategic growth initiatives, market expansion, client development, and companywide collaboration. The Director preserves and develops the firm's marketing foundation while advancing market intelligence, client insights, growth planning, and business development support, connecting marketing activities to business outcomes and Ayres' strategic priorities.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a professional services-related field.
• At least 10 years of progressively responsible marketing, business development, or growth leadership experience.
• Experience in the architectural, engineering, construction, professional services, or consulting industry.
• Demonstrated success leading teams and developing talent.
• Experience supporting proposals, pursuits, and client development initiatives.
• Strong communication, facilitation, and relationship-building skills.
• Ability to collaborate effectively with technical professionals, operational leaders, and business developers.
• Experience developing and implementing strategic marketing initiatives.
• Strong organizational and project management skills.
• Solid understanding of business development.
• Ability to lead through change.

Nice To Haves

• Experience leading Marketing within a multidiscipline A/E/C consulting environment.
• Experience supporting market expansion, service diversification, or strategic growth initiatives.
• Experience with CRM strategy, client intelligence, and pursuit analytics.
• Knowledge of account planning, capture planning, and business development processes.
• Experience supporting cross-selling and enterprise client development efforts.
• Experience using market research and competitive intelligence to inform business decisions.
• Demonstrated ability to align marketing activities with organizational strategy and growth goals.
• Experience supporting thought leadership, industry positioning, and market visibility initiatives.
• Active participation in industry organizations and professional associations.

Responsibilities

• Lead and develop the Marketing team, fostering collaboration, accountability, continuous improvement, and client service.
• Oversee proposals, pursuit support, brand management, communications, digital marketing, events, and industry visibility activities.
• Set priorities and allocate resources to support firmwide and divisional growth objectives.
• Ensure consistency in messaging, positioning, visual identity, and client-facing communications.
• Partner with operational leaders and Business Development professionals to support strategic growth initiatives.
• Help identify and evaluate market opportunities, emerging trends, client needs, and competitive positioning.
• Support market expansion initiatives and strategic growth priorities.
• Facilitate collaboration across service lines, divisions, and regions.
• Support client-focused messaging, account strategies, and market positioning efforts.
• Partner with Business Development professionals on strategic pursuits, capture planning, and client development.
• Strengthen coordination between Marketing and Business Development through shared planning, priorities, and processes.
• Support effective use of CRM systems, client intelligence, and pursuit analytics.
• Provide insights and recommendations to improve growth decision-making and pursuit effectiveness.
• Support thought leadership, market visibility, and reputation-building initiatives.
• Contribute to strategic planning discussions concerning growth, markets, clients, and positioning.
• Establish and monitor marketing performance measures and growth-related metrics.
• Evaluate marketing investments and activities for alignment with strategic priorities.
• Develop annual marketing plans, budgets, and resource recommendations.
• Assist with recruitment, onboarding, mentoring, and career development of marketing professionals.

Benefits

• Health, dental, and vision insurance.
• Short- and long-term disability and life insurance.
• Employee stock ownership plan (ESOP).
• 401(k) with company match.
• Paid time off and paid holidays, including two floating holidays.
• Flexible work schedule.
• Professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director