Group Product Marketing Manager, Commercial Strategy

Edwards Lifesciences • Irvine, CA

2d • $145,000 - $205,000

About The Position

The role leads the development and ongoing refinement of commercial and go-to-market strategy for Edwards Implantable Heart Failure Management (IHFM), translating market, customer, competitive, clinical, and business insights into actionable strategies to accelerate adoption, utilization, and sustainable growth. It connects long-range business strategy with near-term execution and supports executive alignment, commercial planning and operations, strategic partnership development, and performance reporting.

The position serves as a strategic partner across Marketing, Sales, Finance, Market Access, Clinical, Professional Education, and other cross-functional teams. It develops commercial frameworks and growth plans, analyzes performance and market opportunities, leads or supports strategic initiatives and partnerships, and equips leadership with analyses, recommendations, and decision materials. The role also helps coordinate cross-functional execution and influences stakeholders across organizational levels without direct authority.

Requirements

• Bachelor's degree or equivalent in a related field and 10 years of related marketing or healthcare industry experience, or equivalent work experience based on Edwards criteria.
• Excellent problem-solving, organizational, analytical, and critical-thinking skills, including sound discretion and judgment.
• Excellent written and verbal communication and interpersonal skills, including negotiation and relationship management skills.
• Ability to drive achievement of objectives and move fluidly between strategy and execution.
• Strong financial and quantitative orientation.
• Strong project and program management capabilities.
• Ability to manage multiple priorities in a fast-moving commercial environment.
• Strong proficiency with Microsoft Office and commercial analytics/reporting tools.
• Ability to interact frequently with internal and external management and senior-level stakeholders on projects, operational decisions, scheduling requirements, and contractual clarifications.
• Ability to work effectively in a fast-paced, dynamic, and constantly changing environment.
• Commitment to ethical conduct and compliance with applicable laws and regulations.
• Ability to adhere to company rules and requirements, including pandemic protocols and Environmental Health & Safety rules.

Nice To Haves

• Master's degree or equivalent in a related field and 8 years of related marketing or healthcare industry experience, or equivalent work experience based on Edwards criteria.
• Demonstrated experience developing commercial strategies and translating strategy into executable business plans.
• Experience analyzing markets, customers, competitors, and business performance to support strategic decisions.
• Experience leading complex cross-functional initiatives and influencing stakeholders without direct authority.
• Strong business and financial acumen, including developing business cases and evaluating strategic opportunities.
• Experience working with commercial or field organizations in complex healthcare markets.
• Exceptional strategic and analytical thinking and ability to synthesize complex information into clear recommendations.
• Understanding of commercial drivers, customer adoption, market development, and competitive dynamics.
• Excellent executive communication and storytelling skills.
• Demonstrated ability to structure ambiguous problems and develop fact-based recommendations.
• Excellent stakeholder management, collaboration, and influencing skills.
• Ability to provide leadership and direction to cross-functional teams implementing global enterprise systems and related solutions.

Responsibilities

• Lead development, refinement, and maintenance of IHFM commercial and go-to-market strategies, translating business objectives into actionable priorities.
• Develop strategic frameworks for customer segmentation, targeting, account prioritization, adoption pathways, and growth opportunities.
• Translate market dynamics, customer needs, competitive intelligence, clinical evidence, and business performance into commercial recommendations.
• Partner with Downstream and Upstream Marketing to align commercial strategy with product strategy, positioning, and portfolio evolution.
• Support annual operating planning, strategic planning, scenario development, and other business-planning activities.
• Identify opportunities to expand adoption and utilization across priority heart failure customer segments and care settings.
• Develop segment-specific strategies that address customer needs, clinical workflows, economics, adoption barriers, and competitive dynamics.
• Develop approaches to move priority accounts from initial adoption to sustained utilization and expansion.
• Partner with Marketing and Field Leadership to translate strategy into scalable account-level models and playbooks.
• Evaluate new channels, customer models, partnerships, services, and other opportunities to accelerate market development.
• Establish frameworks and KPIs to measure progress against commercial strategy and growth priorities.
• Develop dashboards, business reviews, and executive performance reporting that identify trends, risks, opportunities, and recommended actions.
• Analyze commercial performance, adoption, utilization, segmentation, competitive activity, and market dynamics to inform decisions.
• Partner with Sales Operations, Finance, Marketing, and other stakeholders to establish a consistent fact base for commercial decisions.
• Conduct scenario analyses and business cases to assess growth opportunities and investment alternatives.
• Lead or support high-priority cross-functional commercial initiatives requiring structured strategy development and executive alignment.
• Identify, evaluate, and help execute downstream partnerships that expand IHFM capabilities, customer reach, or commercial effectiveness.
• Develop business cases and recommendations for partnership and growth opportunities.
• Establish approaches for pilot programs, evaluate results, and recommend whether and how successful models should scale.
• Coordinate with functional partners to translate strategic decisions into clear execution plans.
• Prepare strategic analyses, recommendations, presentations, and decision materials for IHFM leadership.
• Facilitate alignment on commercial priorities, strategic trade-offs, investments, sequencing, and execution.
• Translate complex market and business information into clear executive-level insights and recommendations.
• Support operating reviews, annual planning, long-range planning, and other leadership discussions.
• Monitor execution against major commercial priorities and identify gaps requiring leadership attention.
• Integrate work across Marketing, Sales, Clinical, Professional Education, Global Health Economics & Reimbursement, Finance, and other business partners.
• Build alignment around commercial priorities and help teams translate strategy into coordinated execution.
• Partner with field leadership to incorporate customer and field insights into commercial strategy.
• Influence across functions and organizational levels without direct authority, and represent commercial strategy in cross-functional initiatives and leadership discussions.
• Provide leadership and direction to cross-functional teams implementing global enterprise systems and related solutions.
• Adhere to company rules and requirements, including Environmental Health & Safety rules, and take appropriate measures to prevent injuries and protect the environment.

Benefits

• Competitive salaries
• Performance-based incentives
• A wide variety of benefits programs to address the diverse individual needs of employees and their families

What This Job Offers

• Job Type: Full-time
• Career Level: Senior