Group Product Marketing Manager, Commercial Strategy

Edwards Lifesciences • Irvine, CA

1d

About The Position

The role will lead development and ongoing refinement of commercial and go-to-market strategy for Edwards Implantable Heart Failure Management (IHFM), support executive strategic alignment, enable commercial planning and operations, identify and develop strategic partnership opportunities, and establish performance reporting to enable data-driven decision making. The position will help shape and advance IHFM’s commercial growth strategy by translating market, customer, competitive, and business insights into actionable strategies designed to accelerate portfolio adoption, utilization, and sustainable growth.

The role serves as a strategic partner across Marketing, Sales, Finance, Market Access, Clinical, Professional Education, and other cross-functional teams, connecting long-range business strategy with near-term commercial execution. It develops commercial strategies and planning, identifies market-development opportunities, establishes analytics and performance frameworks, supports strategic initiatives and partnerships, and helps align leadership on priorities and execution. The position also represents commercial strategy in cross-functional initiatives and influences teams and stakeholders without direct authority.

Requirements

• Bachelor's degree or equivalent in a related field and 10 years of related experience working in marketing or the healthcare industry, or equivalent work experience based on Edwards criteria.
• Exceptional strategic and analytical thinking, including the ability to synthesize complex information into clear recommendations.
• Strong business acumen and understanding of commercial drivers, customer adoption, market development, and competitive dynamics.
• Excellent problem-solving, organizational, analytical, and critical-thinking skills, including sound discretion and judgment.
• Excellent written and verbal communication and interpersonal skills, including negotiation and relationship management skills, with the ability to drive objectives.
• Ability to move fluidly between strategy and execution.
• Strong financial and quantitative orientation.
• Excellent executive communication and storytelling skills.
• Ability to structure ambiguous problems and develop fact-based recommendations.
• Strong project and program management capabilities.
• Ability to manage multiple priorities in a fast-moving commercial environment.
• Excellent stakeholder management, collaboration, and influencing skills.
• Strong proficiency with Microsoft Office and commercial analytics and reporting tools.
• Ability to frequently interact with internal and external management and senior-level stakeholders regarding projects, operational decisions, scheduling requirements, and contractual clarifications.
• Ability to provide leadership and direction to cross-functional teams implementing global enterprise systems and related solutions.
• Ability to work effectively in a fast-paced, dynamic, and constantly changing environment.
• Demonstrate business acumen, problem solving, dealing with ambiguity, strategic agility, managing through systems, drive for results, customer focus, innovation and continuous improvement, and adherence to ethical, moral, and regulatory standards.
• Comply with applicable laws and regulations and demonstrate honesty, transparency, and ethical behavior.

Nice To Haves

• Master's degree or equivalent in a related field and 8 years of related experience working in marketing or the healthcare industry, or equivalent work experience based on Edwards criteria.
• Demonstrated experience developing commercial strategies and translating strategy into executable business plans.
• Experience analyzing markets, customers, competitors, and business performance to support strategic decision making.
• Experience leading complex cross-functional initiatives and influencing stakeholders without direct authority.
• Strong business and financial acumen, including the ability to develop business cases and evaluate strategic opportunities.
• Experience working with commercial or field organizations in complex healthcare markets.

Responsibilities

• Lead development, refinement, and maintenance of IHFM commercial and go-to-market strategies, translating business objectives into actionable priorities.
• Develop strategic frameworks for customer segmentation, targeting, account prioritization, adoption pathways, and growth opportunities.
• Translate market dynamics, customer needs, competitive intelligence, clinical evidence, and business performance into commercial recommendations.
• Partner with Downstream and Upstream Marketing to align commercial strategy with product strategy, positioning, and portfolio evolution.
• Support annual operating planning, strategic planning, scenario development, and other business-planning activities.
• Identify opportunities to expand adoption and utilization across priority heart failure customer segments and care settings.
• Develop segment-specific strategies that address customer needs, clinical workflows, economics, adoption barriers, and competition.
• Develop approaches to move priority accounts from initial adoption to sustained utilization and expansion.
• Partner with Marketing and Field Leadership to translate strategy into scalable account-level models and playbooks.
• Evaluate new channels, customer models, partnerships, services, and other market-development opportunities.
• Establish frameworks and KPIs to measure progress against commercial strategy and growth priorities.
• Develop dashboards, business reviews, and executive performance reports identifying trends, risks, opportunities, and recommended actions.
• Analyze commercial performance, customer adoption and utilization, segmentation, competitive activity, and market dynamics to inform decisions.
• Partner with Sales Operations, Finance, Marketing, and other stakeholders to establish a consistent fact base for commercial decisions.
• Conduct scenario analyses and develop business cases to assess strategic growth opportunities and investment alternatives.
• Lead or support high-priority cross-functional commercial initiatives and secure executive alignment.
• Identify, evaluate, and help execute downstream partnerships that expand IHFM capabilities, customer reach, or commercial effectiveness.
• Develop business cases and strategic recommendations for partnership and growth opportunities.
• Establish approaches for pilot programs, evaluate results, and recommend whether and how successful models should scale.
• Coordinate with functional partners to translate strategic decisions into execution plans.
• Develop strategic analyses, recommendations, presentations, and decision materials for IHFM leadership.
• Facilitate alignment on commercial priorities, strategic trade-offs, investments, sequencing, and execution.
• Translate complex market and business information into clear executive-level insights and recommendations.
• Support operating reviews, annual and long-range planning, and other strategic leadership discussions.
• Monitor execution against major commercial priorities and identify gaps requiring leadership attention.
• Integrate work across Downstream Marketing, Upstream Marketing & Strategy, Sales, Clinical, Professional Education, Global Health Economics & Reimbursement, Finance, and other business partners.
• Build alignment around commercial priorities and help teams translate strategy into coordinated execution.
• Partner with field leadership to incorporate customer and field insights into commercial strategy.
• Influence across functions and organizational levels without direct authority.
• Represent commercial strategy in cross-functional initiatives and leadership discussions.
• Adhere to company rules and requirements, including pandemic protocols and Environmental Health & Safety rules, and take appropriate measures to prevent injuries and pollution within the employee's sphere of influence or control.

Benefits

• Competitive salaries
• Performance-based incentives
• A wide variety of benefits programs to address the diverse individual needs of employees and their families

What This Job Offers

• Job Type: Full-time
• Career Level: Senior