Marketing Strategy, Planning, and Operations Manager, Reality Labs

Meta•Menlo Park, CA

21h•$124,000 - $178,000

About The Position

Meta's Reality Labs, home to its Wearables, Virtual Reality, and Horizon businesses, is seeking a Strategy, Planning & Operations Manager to build the infrastructure, processes, and capabilities needed for its marketing organization to scale. The role connects strategy, cross-functional alignment, and execution, ensuring high-stakes work is prioritized, programs stay on track, and leadership has the visibility needed to make informed decisions. It operates across strategic planning, operational excellence, and AI-enabled ways of working, bringing structure to complexity, aligning senior stakeholders, and improving how the marketing organization operates. The role reports to the Strategy, Planning & Operations Lead, Reality Labs Marketing.

Requirements

At least 8 years of experience in marketing strategy, planning, operations, or a related field.
Experience leading cross-functional initiatives and influencing senior stakeholders without direct authority.
Experience with strategic planning processes, including annual planning, goal-setting, and resource allocation.
Experience synthesizing complex data into actionable insights and executive-level recommendations.
Experience prioritizing competing workstreams based on impact, deadlines, and stakeholder needs.
Experience with budget management and financial planning within a marketing organization.

Nice To Haves

Track record of designing and scaling operational processes in high-growth, matrixed environments.
Ongoing AI skill development, such as prompt/context engineering or agent orchestration, and staying current with emerging AI technologies.
Experience with go-to-market planning and execution for consumer products.
Experience in consumer technology, hardware, AR/VR, or retail marketing.
Experience with marketing performance measurement and analytics frameworks.
Ability to integrate AI tools to optimize or redesign workflows and deliver measurable impact, such as efficiency gains or quality improvements.
Experience implementing responsible and ethical AI practices, including risk assessment, bias mitigation, and quality and accuracy reviews.
Experience building presentations for executive and C-suite audiences.
Experience driving AI adoption and workflow transformation within a marketing or operations organization.

Responsibilities

Lead integrated marketing planning for Reality Labs products, including annual and quarterly cycles aligned with Wearables, VR, and Horizon product roadmaps and business objectives.
Develop and maintain operational frameworks, workflows, and governance structures that support efficient campaign and program execution across wearables and spatial computing product lines.
Define and track KPIs for Reality Labs marketing investments, synthesize cross-channel data, and provide insights to inform leadership tradeoffs.
Partner with finance and marketing leadership on budget allocation and forecasting across the Reality Labs portfolio, directing resources toward high-impact initiatives.
Identify planning process gaps and implement scalable solutions to reduce friction and improve coordination across marketing, product, and go-to-market teams.
Create executive communications, including strategy briefings, planning readouts, and performance reviews for marketing and business leadership.
Facilitate goal-setting, prioritization, and accountability to align Reality Labs marketing sub-teams and cross-functional stakeholders.
Use AI-integrated workflows to accelerate planning, reporting, and operations, and share learnings to expand adoption across the marketing organization.
Identify strategic risks and opportunities in the marketing operating model and develop mitigation plans to minimize disruption to campaign execution.
Advise peers and partners as a subject matter expert on Reality Labs marketing operations, including planning, prioritization, and performance measurement in AR/VR.