Marketing & Publicity Manager, US Trade (NYC Hybrid)

HarperCollins Publishers • New York, NY

1d • $70,000 - $80,000 • Hybrid

About The Position

HarperCollins Publishers is seeking a creative, fast-moving, and strategic Marketing & Publicity Manager for a newly formed team dedicated to US Trade titles. Reporting to the Executive Director, Marketing, US Trade, this role builds and executes integrated marketing and publicity campaigns for one to two titles per month that are already selling well or have clear potential to sell more. The position involves developing timely, actionable plans, generating new media angles for books beyond their original news hook, activating consumers and influencers, managing budgets, measuring results, and communicating campaign plans and outcomes to stakeholders. The role is based in New York City with a hybrid arrangement.

Requirements

• College degree or equivalent work experience.
• A minimum of 3–5 years of experience.
• Hands-on experience in book publicity is required.
• Proven ability to build campaigns on tight timelines and pivot quickly as opportunities emerge.
• Strong media relationships and the ability to pitch creative, non-traditional angles.
• Working knowledge of paid advertising and social media marketing, including how they drive discovery and sales for books.
• Excellent project management, organization, and presentation skills, with the ability to independently manage multiple fast-moving campaigns.
• Comfort with sales data and campaign metrics and the ability to turn numbers into a clear story.
• Ability to work cross-functionally across imprints, divisions, and departments and navigate relationships with sensitivity and diplomacy.
• Exceptional written and verbal communication skills, a positive attitude, and professionalism, creativity, discretion, and attention to detail.
• Proficiency in MS Office Suite.
• Resourcefulness, self-direction, initiative, and an interest in building something new.

Nice To Haves

• Experience across both book publicity and marketing disciplines is strongly preferred.
• Experience with fiction and nonfiction campaigns.
• High-touch, innovative, or trend-driven campaign experience.
• Experience with Canva, Adobe Creative Suite, or similar design tools.
• Content creation experience.

Responsibilities

• Conceive, develop, and execute integrated marketing and publicity campaigns for one to two titles per month.
• Move quickly from title selection to a committed, actionable plan that Sales can share with accounts before a campaign push begins.
• Find new story angles for books past their original news hook and develop earned-media opportunities across broadcast, print, digital, and podcast outlets.
• Drive consumer and influencer activation through advertising, organic and social content, newsletters, events, partnerships, and creative activations.
• Communicate directly with authors and agents to share plans and arrange media, events, and social activations with care and professionalism.
• Manage campaign budgets and make cost-effective, high-impact choices.
• Test campaign approaches and help the team learn what most effectively moves already-selling titles.
• Track and report campaign results after each push, translating results into clear, compelling summaries for Sales, leadership, and other stakeholders.
• Build and maintain relationships with key influencers, media contacts, and partners who can respond quickly to timely opportunities.
• Present campaign plans and results at sales and marketing meetings.

Benefits

• Comprehensive and highly competitive benefits package, including physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits.
• Elective benefits that employees may select to fit their needs and personal situations.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level