Marketing Manager – US

Oritain•Arlington, MA

8d•$110,000 - $130,000•Onsite

About The Position

Oritain is hiring its first dedicated US marketing professional to bring the company’s global marketing strategy to life in the United States and build a regional approach as the business grows. This hands-on, commercially focused role balances field marketing and account-based marketing, working closely with the US Sales team to deliver events, executive engagement, and targeted account programs that build pipeline with priority customers. The initial focus is mainly on cotton, with opportunities to support launches of newer commodities such as timber and leather. The position is based onsite at Oritain’s Washington, D.C. office and works alongside experienced commercial colleagues as part of a collaborative global marketing team. The Marketing Manager will translate global plans for US audiences, lead the regional event program, partner with Sales on account-based marketing, grow customer advocacy, and report on marketing performance and revenue contribution. The role includes regular travel across the United States and occasional international travel.

Requirements

At least five years of B2B marketing experience in the US market.
Strong grounding in both field marketing and account-based marketing.
Experience planning and delivering events and account-based programs in close partnership with Sales.
Experience adapting global campaigns for regional audiences.
Ability to demonstrate pipeline built and revenue influenced through marketing.
Strong organizational skills and ability to manage several events and campaigns at once.
Comfort using CRM and marketing automation platforms such as HubSpot and Salesforce to track engagement and report on performance.
Willingness to travel regularly across the US and occasionally internationally.
Proactive, curious, energetic, and ownership-oriented approach; openness to feedback and comfort contributing ideas and building new processes.

Nice To Haves

Experience in SaaS, technology, supply chain, sustainability, or risk and compliance.
Experience marketing to enterprise brands and retailers, particularly to sustainability, sourcing, procurement, or compliance buyers.
Understanding of supply chain traceability or regulations such as the Uyghur Forced Labor Prevention Act (UFLPA).
Familiarity with AI-powered go-to-market tools such as Clay.
Experience in a global organization with a regionally led marketing model.

Responsibilities

Translate Oritain’s global marketing strategy and annual plan into a US marketing plan with clear priorities, audiences, and measures of success.
Adapt campaigns, messaging, and content to US buyer needs, regulatory drivers, and the competitive landscape.
Work with the Senior Marketing Manager to align US activity with global priorities and share US market insight, customer feedback, and competitor intelligence.
Lead the US event program end to end, including event selection, supplier management, and onsite delivery.
Agree commercial objectives for events with Sales and run pre- and post-event campaigns to convert engagement into meetings, opportunities, and pipeline.
Identify speaking, sponsorship, and partnership opportunities, and use performance data to recommend where to invest, adjust, or stop.
Partner with US Sales leadership and account executives to select target accounts, develop account plans, set engagement priorities, and review account and pipeline progress.
Design and deliver one-to-one and one-to-few account-based programs tailored to target accounts and buying groups.
Work with Growth, Product Marketing, and Content colleagues to provide the US Sales team with personalized content, toolkits, and messaging.
Work with Customer Success and Sales to identify US customer stories, references, and testimonials, and create roundtables and peer-to-peer forums.
Coordinate with the Communications team on campaigns while focusing on execution and results.
Report on US marketing performance and its contribution to revenue, and help shape a more regionally led marketing model as the function grows.