Marketing Manager US, Vibram FiveFingers

Vibram Corporation•Boston, MA

9d•$110,000 - $115,000

About The Position

The Marketing Manager serves as a key brand and marketing leader for Vibram FiveFingers in Boston, working at the intersection of sport, wellness, culture, and consumer behavior. The role identifies emerging trends, cultural movements, and consumer insights and translates them into authentic marketing opportunities that strengthen brand relevance and engagement. The position represents the U.S. market within global marketing planning, translating global strategies into locally relevant initiatives while sharing U.S. market intelligence with global stakeholders. It develops and executes integrated marketing programs, regional activations, community initiatives, partnerships, retail programs, content, and public relations. The role also builds relationships across sport, wellness, creative, and cultural communities; supports the brand's ambassador ecosystem; represents the brand at events nationwide; and collaborates with Global Marketing on campaigns, planning, and growth opportunities. International travel may be required.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
At least 5 years of experience in marketing, brand management, communications, or a related discipline.
Strong understanding of the U.S. consumer landscape, including cultural trends, purchasing behaviors, and emerging market dynamics.
Passion for and knowledge of evolving trends across sport, wellness, movement, fitness, and culture.
Experience developing and executing integrated marketing initiatives, including events, partnerships, community programs, and brand activations.
Strong relationship-building and networking skills, including the ability to establish authentic connections with diverse audiences and stakeholders.
An established network in sport, wellness, creative, cultural, or lifestyle communities, or the ability to quickly build meaningful industry relationships.
Experience managing agencies, strategic partners, vendors, and other external stakeholders to deliver marketing objectives.
Ability to lead, mentor, and develop team members while fostering a collaborative, high-performing environment.
Strong strategic and analytical thinking combined with a hands-on, execution-oriented approach.
Excellent written, verbal, presentation, and interpersonal communication skills.
Ability to balance local market priorities with broader global business and brand objectives.
Highly organized and adaptable, with the ability to thrive in a fast-paced, entrepreneurial environment.
Willingness and ability to travel extensively throughout the United States and internationally as required.

Nice To Haves

Experience in the sport, wellness, footwear, outdoor, fitness, lifestyle, or consumer brand industries.

Responsibilities

Represent the Americas market and provide insight into U.S. consumer trends, sports, wellness, and cultural dynamics to inform global marketing strategy.
Identify opportunities and advocate for U.S. market needs and priorities in global planning and decision-making.
Translate global brand and marketing strategies into locally relevant initiatives for American consumers.
Monitor developments in running, training, wellness, outdoor recreation, design, and culture, including relevant consumers, communities, athletes, creators, brands, and cultural movements.
Recommend where and how Vibram FiveFingers should participate in the market, aligning recommendations with business objectives and brand values.
Turn market and cultural insights into actionable marketing strategies and opportunities for U.S. and global teams.
Build and maintain a network across Boston's sport, wellness, creative, and cultural ecosystems.
Develop and execute integrated marketing programs that increase brand awareness, relevance, and consumer affinity.
Lead regional and local activations, including events, community engagement, partnerships, retail initiatives, content development, and public relations.
Support U.S. go-to-market planning and adapt global campaigns authentically for American audiences.
Collaborate with Global Marketing to identify initiatives that can scale to other markets.
Ensure marketing consistently reflects FiveFingers' brand positioning, visual identity, and voice, and strengthen its presence among key consumer communities and terrains.
Build authentic relationships with athletes, coaches, trainers, gyms, studios, wellness practitioners, creators, ambassadors, and community leaders.
Identify and activate relevant events, cultural moments, wellness platforms, training communities, and sporting opportunities.
Develop community-driven programs that introduce consumers to the FiveFingers experience and support the ambassador and community ecosystem.
Represent the brand at key industry events, activations, and community engagements nationwide.
Foster collaboration, influence stakeholders, and align cross-functional teams to achieve business goals.
Build trusted relationships, promote inclusive participation, accountability, teamwork, and effective communication, and develop strong organizational partnerships.
Travel internationally as needed for global initiatives, events, launches, market opportunities, and collaboration with Global Marketing.
Share U.S. market intelligence and consumer insights with global stakeholders and participate in global planning, seasonal strategy, and key brand moments.