Trade Marketing Manager

SIGMA•Phoenix, AZ

About The Position

Sigma Foods is seeking an experienced Trade Marketing Manager to develop and execute strategies that drive brand growth, strengthen customer partnerships, and enhance performance across channels and categories. The role partners closely with Marketing, Innovation, Sales, and other functions to translate consumer, category, and shopper insights into trade marketing programs, customer initiatives, new product launches, and point-of-sale strategies. The position develops and implements Trade Marketing and Customer Development initiatives that support company objectives and growth across assigned channels, categories, and customers. It combines strategic and analytical work with marketplace execution, budget management, forecasting, pricing and promotional strategy, and supervision of assigned personnel. The role also requires collaboration with agencies and cross-functional stakeholders, measurement and communication of results, and travel up to 30% of the time.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent work experience.
Two years of Trade Marketing and/or Category Management experience.
Three years of consumer-packaged goods experience.
Ability to identify complex problems, review information, collaborate on options, and implement solutions.
Ability to communicate across organizational levels, present complex ideas concisely, and clearly articulate ideas verbally and in writing.
Ability to build professional relationships with cross-functional teams and facilitate a collaborative environment.
Proficiency with Microsoft Office, including Outlook, Word, and PowerPoint, and advanced Excel skills.
Experience leveraging data, research, and trends to generate insights into consumer behavior and business opportunities, using tools or sources such as IRI, Spins, or Nielsen.
Experience leading marketing communication projects, including digital and media strategies.
Ability to travel up to 30% of the time.
Ability to meet the stated physical requirements, including occasional lifting or moving of office products and supplies weighing up to 20 pounds.

Nice To Haves

One year of supervisory or leadership experience.
Project management skills.
Experience in GDSN, POS, and marketing communication.

Responsibilities

Design, implement, and execute channel and customer campaigns, objectives, consumer and category insights, category, trade and shopper strategies, methodologies, and global tools; manage brand performance; communicate and present information; make data-based recommendations; and ensure GDSN, POS, and marketing communications are accurate, aligned, and compliant.
Define business strategy by category; monitor unoccupied market niches; advise on opportunities and short-, medium-, and long-term actions; propose product-rationalization criteria and calendars; oversee syndicated data reporting and analysis; and measure KPIs, including market share, ACV, and sales trends.
Develop and coordinate plans and relationships with below-the-line agencies; communicate product benefits and brand value and equity; plan, secure, and execute key trade shows; identify alternative business opportunities; review and monitor trade marketing plan implementation; and approve strategic point-of-sale plans.
Develop, implement, and manage new product launch campaigns at channel and customer level; collaborate with stakeholders; evaluate innovation product performance in channels and customers; and recommend implementation strategies, including shopper marketing.
Co-design brand activation plans at point of sale; manage point-of-purchase materials, merchandising, inventory, and new-product and promotion availability; recommend shopper insights and customer information; and negotiate point-of-sale materials.
Develop, track, and control trade marketing budgets, and collaborate with marketing leads to develop and supervise regional trade marketing budgets.
Ensure metrics are tracked and measured, communicate results, and provide recommendations to stakeholders.
Forecast new products, including rolling bookings, based on analysis; analyze sales volume, new customers, price, and profitability; and generate demand planning for campaigns, new products, and promotions.
Hire, train, and supervise assigned personnel; establish schedules, work assignments, and project plans; support career development; set performance goals and evaluations; and resolve disciplinary concerns or recommend termination.
Validate the profitability of trading conditions; recommend pricing proposals; generate price guidelines; and manage promotional and portfolio strategies, incentives, and project implementation.
Perform other duties as assigned.