Trade Marketing Manager

SIGMA-US•Phoenix, AZ

About The Position

Sigma Foods is seeking an experienced Trade Marketing Manager to develop and execute strategies that drive brand growth, strengthen customer partnerships, and improve performance across channels and categories. The role partners with Marketing, Innovation, Sales, and other functions to turn consumer, category, and shopper insights into trade marketing programs, customer initiatives, product launches, and point-of-sale strategies. The position develops and implements Trade Marketing and Customer Development initiatives aligned with company objectives. It oversees channel and customer campaigns, category and shopper strategies, brand performance, syndicated data analysis, trade marketing budgets, product launch and promotional forecasts, pricing and profitability recommendations, and marketplace execution. The manager also leads assigned personnel, including hiring, training, supervision, work planning, performance evaluation, and related personnel matters. The work is performed in a usual office environment and includes travel up to 30% of the time, occasional weekend work or events, and frequent tasting of a variety of foods. The physical requirements include frequent sitting, walking, and standing; occasional climbing, stooping, kneeling, crouching, crawling, balancing, and lifting or moving supplies weighing up to 20 pounds.

Requirements

Bachelor’s degree in Business, Marketing, or a related field, or equivalent work experience.
Two years of Trade Marketing and/or Category Management experience.
Three years of consumer-packaged-goods experience.
Ability to identify complex problems, review information, collaborate on options, and implement solutions.
Ability to communicate across all organizational levels, present complex ideas clearly and concisely, and express ideas verbally and in writing.
Ability to build professional relationships with cross-functional teams and facilitate collaboration.
Proficiency with Microsoft Office, including Outlook, Word, and PowerPoint, and advanced Excel skills.
Experience using data, research, and trends to generate insights about consumer behavior and business opportunities, such as IRI, Spins, or Nielsen.
Experience leading marketing communication projects, including digital and media strategies.
Ability to travel up to 30% of the time.
Ability to meet the stated physical requirements, including occasional lifting or moving of supplies up to 20 pounds.

Nice To Haves

One year of supervisory or leadership experience.
Project management skills.
Experience with GDSN, POS, and marketing communication.

Responsibilities

Design, implement, and execute channel and customer campaigns, objectives, consumer and category insights, category, trade and shopper strategies, methodologies, and global tools.
Manage brand performance; communicate, collaborate, and present information; make data-based recommendations; and ensure GDSN, point-of-sale, and marketing communications are accurate, aligned, and compliant.
Define business strategy by category, monitor unoccupied market niches, identify growth opportunities, propose product-rationalization criteria and calendars, oversee syndicated data analysis, and measure KPIs such as market share, ACV, and sales trends.
Develop plans and relationships with below-the-line agencies; communicate product benefits and brand value; plan and execute key trade shows; identify opportunities that support the business; monitor trade marketing plan implementation; and approve strategic point-of-sale plans.
Develop, implement, and manage new-product launch campaigns at channel and customer levels; evaluate innovation performance; and recommend implementation strategies, including shopper marketing.
Co-design brand activation plans at point of sale; manage point-of-purchase materials, merchandising, inventory, and availability of new products and promotions; recommend shopper insights and customer information; and negotiate point-of-sale materials.
Develop, track, and control trade marketing budgets, including collaborating with marketing leads on regional budgets.
Track and measure metrics, communicate results, and provide recommendations to stakeholders.
Forecast new products, including rolling bookings, analyze sales volume, new customers, price, and profitability, and generate demand planning for campaigns, new products, and promotions.
Hire, train, supervise, and set schedules, work assignments, project plans, career development, performance goals, and evaluations for assigned personnel; resolve disciplinary concerns and/or termination matters.
Validate the profitability of trading conditions, recommend pricing proposals, generate pricing guidelines, and manage promotional and portfolio strategies, incentives, and project implementation.
Perform other duties as assigned.