Senior Trade Marketing Manager - PRAVANA
About The Position
The Senior Trade Marketing Manager at Henkel’s Consumer Brands business unit leads the development and execution of customer and channel strategies to accelerate PRAVANA brand growth and deliver profitable results. Serving as the link between the brand and its customers, the role oversees trade investment, promotions, merchandising, and activation programs to maximize sell-in, sell-through, and market share growth. The position leads channel- and customer-specific 360° go-to-market strategies, including in-store visual merchandising, digital media, social and influencer partnerships, and education. It owns the annual promotional strategy, architecture, and calendar across professional distribution, aligning these efforts with brand strategy, revenue targets, profitability objectives, and execution needs. The role also identifies customer-specific growth opportunities, manages trade marketing budgets and performance metrics, and drives cross-functional alignment and action to improve commercial results and reduce excess and obsolete inventory.
Requirements
- At least 7 years of experience in Trade Marketing; salon professional hair experience is preferred.
- Bachelor’s degree in Marketing or a similar field.
- Proficiency in Microsoft Suite, including PowerPoint and Excel.
- Experience using project management software.
- Experience in brand development and activations.
- Experience using data analytics to drive strategic decisions.
- Strong financial acumen and experience managing budgets.
- Curiosity and passion for beauty or industry-relevant trends.
Nice To Haves
- MBA preferred.
- Experience with Wrike is a bonus.
- Trade Marketing experience within salon professional hair is preferred.
Responsibilities
- Lead PRAVANA’s channel- and customer-specific 360° go-to-market strategies, including in-store visual merchandising, digital media, social and influencer partnerships, and education.
- Own the annual promotional strategy, architecture, and calendar across professional distribution, aligned with brand strategy, revenue targets, profitability objectives, and execution requirements.
- Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage.
- Connect Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence.
- Use customer insights, business performance, category trends, and promotional ROI analysis to optimize trade and go-to-market strategies across channels.
- Own the development and phasing of trade marketing budgets, allocating funds efficiently against strategic priorities and business objectives.
- Define and monitor trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity.
- Drive programs to reduce excess and obsolete inventory, ensuring visibility, stakeholder engagement, and timely action plans.
Benefits
- Medical, dental, vision, and wellbeing plans starting on day one.
- Paid sick, vacation, holiday, and volunteer time.
- Flexible and hybrid work policies, depending on role.
- Vacation buy/sell program.
- 401(k) matching.
- Employee share plan with voluntary investment and Henkel matching shares.
- Annual performance bonus.
- Service awards.
- Student loan reimbursement.
- 12-week gender-neutral parental leave, with up to 20 weeks for parents giving birth.
- Fertility support.
- Adoption and surrogacy reimbursement.
- Discounted child and elderly care.
- Scholarships.
- National and international career growth opportunities.
- Access to skills development courses.
- Tuition reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
