Senior Trade Marketing Manager - PRAVANA
About The Position
The Senior Trade Marketing Manager at Henkel’s Consumer Brands business unit leads the development and execution of customer and channel strategies to accelerate brand growth and drive profitable results for PRAVANA. Serving as the link between the brand and its customers, the role oversees trade investment, promotions, merchandising, and activation programs to maximize sell-in, sell-through, and market share growth. The position leads channel- and customer-specific 360-degree go-to-market strategies, including in-store visual merchandising, digital media, social and influencer partnerships, and education. It owns the annual promotional strategy, architecture, and calendar across professional distribution, aligning programs with brand strategy, revenue targets, profitability objectives, and execution needs. The manager also identifies customer-specific opportunities and commercial white spaces, analyzes insights and performance to optimize strategies, manages trade marketing budgets, monitors key performance metrics, and drives plans to reduce excess and obsolete inventory. This role collaborates across Sales, Marketing, Finance, Supply Chain, Education, and external partners. Henkel describes its workplace culture as focused on innovation, sustainability, and collaboration, and offers career development opportunities and a comprehensive benefits package.
Requirements
- At least 7 years of experience in Trade Marketing, preferably within salon professional hair.
- Bachelor’s degree in Marketing or a similar field.
- Proficiency in Microsoft Suite, particularly PowerPoint and Excel.
- Experience with project management software.
- Experience in brand development and activations.
- Experience using data analytics to drive strategic decisions.
- Strong financial acumen and experience managing budgets.
- Curiosity and passion for following beauty or industry-relevant trends.
Nice To Haves
- MBA preferred.
- Experience with Wrike is a bonus.
Responsibilities
- Lead PRAVANA’s development and execution of channel- and customer-specific 360-degree go-to-market strategies, including in-store visual merchandising, digital media, social and influencer partnerships, and education.
- Own the annual promotional strategy, architecture, and calendar across professional distribution, aligning it with brand strategy, revenue targets, profitability objectives, and strong execution to drive sell-in and sell-through.
- Identify customer-specific opportunities and commercial white spaces to unlock incremental growth and strengthen competitive advantage.
- Serve as a strategic cross-functional leader connecting Sales, Marketing, Finance, Supply Chain, Education, and external partners to drive alignment and execution excellence.
- Use customer insights, business performance, category trends, and promotional ROI analysis to continuously optimize trade and go-to-market strategies across channels.
- Own the development and phasing of trade marketing budgets, ensuring efficient allocation against strategic priorities and business objectives.
- Define and monitor trade marketing performance metrics, including sell-in, sell-through, depletion, promotional ROI, and customer productivity.
- Drive programs to reduce excess and obsolete inventory while ensuring visibility, stakeholder engagement, and timely action plans.
Benefits
- Affordable medical, dental, vision, and wellbeing plans starting on day 1.
- Paid time off including sick, vacation, holiday, and volunteer time.
- Flexible and hybrid work policies, depending on role.
- Vacation buy/sell program.
- 401(k) matching.
- Employee share plan with voluntary investment and Henkel matching shares.
- Annual performance bonus.
- Service awards.
- Student loan reimbursement.
- 12-week gender-neutral parental leave, with up to 20 weeks for parents giving birth.
- Fertility support.
- Adoption and surrogacy reimbursement.
- Discounted child and elderly care.
- Scholarships.
- Diverse national and international growth opportunities.
- Access to thousands of skills development courses.
- Tuition reimbursement.
- Potential incentive pay or other forms of compensation in addition to base salary.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
