Senior Manager, Trade Marketing

Revlon Corporate•New York, NY

7h•$130,000 - $150,000•Hybrid

About The Position

The Senior Manager, Trade Marketing – Color Cosmetics & Personal Care leads strategy, activation, and execution across Revlon brands and customers in Color Cosmetics, Beauty Tools, Deodorant, and Nail. The role translates brand and commercial priorities into customer-ready plans designed to drive profitable growth and provide a consistent, high-impact experience across retail and distribution channels, online and offline. As a senior cross-functional leader and voice of the customer, this role builds relationships across Sales, Brand Marketing, Innovation, Category Management, Finance, Demand Planning, Operations, and other partners. It leads end-to-end commercialization, from new product development forecasting and customer sell-in through launch readiness, in-market execution, performance tracking, and optimization. The role develops customized activations that connect national brand strategies with retailer and shopper needs. The position manages one direct report and is accountable for building team capability, setting priorities, and maintaining operating discipline across a complex portfolio of brands, categories, and customers. It is hybrid: employees are expected to work from the New York office three days per week and may work remotely the remaining days.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 7 years of progressive experience in Trade Marketing, Customer Marketing, Sales, Category Management, Brand Marketing, or a related commercial function.
Demonstrated experience leading cross-functional commercialization, customer planning, and new product launches from forecast development through in-market execution.
People leadership experience, including the ability to coach and develop direct reports and set priorities.
Strong understanding of the U.S. retail landscape, shopper marketing, category dynamics, omnichannel execution, and customer-specific activation.
Ability to translate strategy and insights into commercial plans, compelling selling stories, and executable customer programs.
Strong analytical, financial, project management, communication, and presentation skills.
Ability to influence senior stakeholders, navigate ambiguity, manage competing priorities, and drive accountability in a fast-paced environment.
Proficiency in Microsoft Office Suite.
Legally authorized to work in the United States without current or future visa support; Revlon cannot sponsor or transfer employment visas for this role.

Nice To Haves

Beauty or Personal Care experience.
Experience working with major U.S. retailers and e-commerce customers across mass, drug, specialty, grocery, and pure-play channels.
Background in Color Cosmetics, Beauty Tools, Deodorant, Nail, or adjacent Beauty and Personal Care categories.
Experience developing retailer-specific omnichannel, digital, influencer, merchandising, display, and point-of-sale programs.
Experience managing a multi-brand, multi-category portfolio and leading complex cross-functional launch plans.
Experience with syndicated data, customer data, forecasting, and business intelligence tools.

Responsibilities

Lead integrated trade marketing strategy and execution across Color Cosmetics, Beauty Tools, Deodorant, and Nail for all brands, channels, and customers.
Translate brand, category, and commercial priorities into customer go-to-market plans, activation strategies, promotional calendars, and execution standards.
Represent retailer, shopper, and Sales Team needs in strategic planning, innovation, and commercialization decisions as the primary Trade Marketing voice of the customer.
Lead cross-functional relationships and operating rhythms with Sales, Brand Marketing, Innovation, Category Management, Finance, Demand Planning, Operations, and Leadership to align priorities, resolve risks, and deliver execution in market.
Lead new product development commercialization from early planning and forecasting through assortment recommendations, customer sell-in, launch readiness, in-market launch, and post-launch optimization.
Partner with Sales and Demand Planning to develop NPD forecasts, identify assumptions and risks, and refine demand plans using customer commitments, timing, distribution, and performance signals.
Collaborate with the Go-to-Market Marketing Team on customer activation plans, including omnichannel programs, retailer-specific marketing, digital and influencer amplification, merchandising, displays, and point-of-sale materials.
Own customer sell-in stories, presentations, and fact-based recommendations connecting brand strategy, category trends, shopper insights, competitive activity, and customer-specific opportunities.
Define requirements, timelines, owners, dependencies, and success measures to make national programs executable at customer level across online and offline touchpoints.
Partner with Sales and cross-functional teams to optimize assortment, in-store visibility, merchandising, promotions, and display execution; report performance and recommend improvements.
Monitor business and activation performance, synthesize insights, and recommend actions to improve sales, profitability, distribution, execution quality, and return on investment.
Anticipate portfolio and execution risks, escalate decisions when needed, and drive accountability for customer and launch milestones.
Lead, coach, and develop the team, setting clear priorities, strengthening functional capability, and fostering a collaborative, high-performing culture.
Manage multiple brands, categories, customers, and timelines through effective project management, communication, and stakeholder influence.