Assistant Trade Marketing Manager

Kiss Products, Inc.•Port Washington, NY

1d•$23 - $45

About The Position

As an Assistant Trade Marketing Manager, you will work as part of the Go-To-Market team under the Lash & Lifestyle division. You will support the GTM Senior Manager in planning and executing omnichannel retail marketing initiatives, analyzing outcomes, and implementing and managing on- and offline activations for national key retail partners, including Walmart, Target, ULTA, CVS, Walgreens, and Sally Beauty. The role bridges the Lash & Lifestyle division and Sales by bringing division priorities and objectives to retailers and ensuring seamless execution to grow the lash category and maintain KISS as a dominant brand.

Requirements

Bachelor of Arts degree.
2–4 years of relevant experience or industry exposure in a related field.
Marketing skills.
Online marketing skills.
English language.

Responsibilities

Work alongside the Trade Marketing Senior Manager to plan and execute online and offline retail marketing plans for key accounts, ensuring lash launches and assortments receive appropriate support.
Partner with internal product, marketing, and creative teams, retailer media agencies, third-party agencies, and influencers to develop and execute digital marketing campaigns.
Create digital coupons to amplify loyalty-targeted and lapsed-user media campaigns at drug retailers, and create print coupons for beauty boxes, in-store events, or displays.
Work with the Trade Marketing Senior Manager to develop a social calendar for major retailers and assist the social team with shooting in-store content for promotional displays and other key moments.
Support retailer beauty advisor trainings and in-store consumer education events.
Support development of secondary promotional displays for key seasonal moments and create plans to drive sell-through.
Develop cross-functional relationships to align deliverables with new product launches, flow-through changes, retailer timelines, and national brand strategies.
Provide the Sales Team with support for retailer-specific requests, such as new-product-development product comparisons, meeting samples, product images, mailings, and miscellaneous requests.
Support Sales with digital and in-store graphic requests, including developing and submitting creative briefs based on brand guidelines and retailer specifications.
Support Sales in developing 360 campaigns for new launches or key lash initiatives.
Help create and format PowerPoint presentations for internal sharing and retailer meetings.
Expand knowledge of industry trends and provide impactful insights for Go-To-Market and Lash & Lifestyle.