Assistant Manager, Trade Marketing & Commercial Planning
About The Position
The Assistant Manager, Trade Marketing & Commercial Planning shapes the U.S. Asian business’s commercial plans by connecting category strategy, trade investment, promotion execution, and sales insights. The role owns the commercial rhythm for the business, ensuring trade programs and investments support category priorities and deliver measurable results. It turns promotion performance, customer feedback, and commercial data into practical recommendations that help Sales and cross-functional partners make informed decisions. The position owns the integrated annual commercial calendar and translates category priorities into quarterly plans by segment and customer. It sets trade funding targets and spending guardrails, leads monthly investment reviews, partners with Sales on program objectives and expected returns, and supports disciplined promotion execution. It also coordinates commercial launch plans with Product Development and Go-to-Market partners, leads post-promotion reviews, and coaches two Trade Marketing Executives.
Requirements
- Bachelor’s degree in Business, Marketing, Commerce, Economics, or a related field.
- At least 5 years of experience in an FMCG or CPG organization in Trade Marketing, Customer Marketing, Commercial Planning, Sales Operations, or Trade Spend Management.
- Hands-on experience planning, tracking, and evaluating trade promotions, including budgets, accruals, and ROI.
- Strong financial and analytical skills, including trade P&L, gross-to-net, promotion analysis, and translating data into practical sales recommendations.
- Advanced Excel and PowerPoint skills.
- Strong project management, communication, and stakeholder management capabilities.
- Excellent written and verbal English and Chinese communication skills.
Nice To Haves
- Experience in Asian food, grocery, foodservice, or multicultural FMCG.
- Experience with Salesforce, trade promotion management, or business intelligence tools.
- Knowledge of retailer, distributor, and foodservice trade programs and promotion mechanics.
Responsibilities
- Own the integrated annual commercial calendar, aligning product launches, promotions, customer programs, and seasonal activities with category strategy.
- Turn category priorities into quarterly action plans by segment and customer, with clear ownership, timing, deliverables, and success measures.
- Set trade funding targets and spending guardrails by customer and channel, and lead monthly reviews of spend, redemption, volume, forecasts, and accruals.
- Partner with Sales to define program objectives, execution requirements, and expected returns before programs are approved.
- Drive consistent, on-time promotion execution, including disciplined submission, program numbering, GL coding, and redemption processes.
- Build commercial launch plans with Product Development and Go-to-Market partners so new products are supported by customer programs and the promotion calendar.
- Lead post-promotion reviews of volume lift, ROI, and execution quality, translating findings into recommendations for Sales and future plans.
- Lead and coach two Trade Marketing Executives, developing team capabilities in analysis, sales partnership, execution, and accountability.
- Demonstrate execution discipline and follow through on details while maintaining focus on broader commercial goals.
- Build productive partnerships across Sales, Marketing, Product Development, Go-to-Market, and Finance.
- Commit to company goals and demonstrate Lee Kum Kee Sauce’s values and leadership in daily work.
Benefits
- Medical insurance coverage
- Dental insurance coverage
- Life insurance coverage
- 401(k) retirement plan through Principal
- Two weeks of vacation
- Ten paid holidays
- Five sick days
- One annual birthday day off
- Additional company benefits
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What This Job Offers
Job Type
Full-time
Career Level
Manager
