Field Marketing Manager (NYC)
About The Position
The Field Marketing Manager will bring Coder’s regional marketing programs to life by executing field and account-based marketing programs that build awareness, support sales, and create pipeline across North America. The role works closely with a Senior Marketing Manager, sales, partners, and the broader marketing team to coordinate events, activate campaigns, and keep programs on time and on brand. The position requires the employee to be located in the New York City metro area. Coder describes itself as a platform for AI development infrastructure, providing self-hosted, agent-ready workspaces for secure, governed development workflows. The interview process is intended to take two to four weeks if schedules allow. Coder uses AI tools to assist with application review and interview note-taking, but hiring decisions are made by humans. AI assistance is not permitted during conversational interviews; it may be used for take-home assessments if its use is disclosed.
Requirements
- Must be located in the New York City metro area.
- 4–7 years of field marketing experience; B2B technology or developer-focused company experience is preferred.
- Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.
- Experience supporting or executing ABM programs, including target account planning, personalized campaign touchpoints, and sales coordination.
- Strong project management skills, including managing timelines, vendors, details, and cross-functional inputs.
- Experience partnering closely with sales teams to support pipeline goals and regional priorities.
- Clear written and verbal communication skills and ability to keep stakeholders informed and aligned.
- Ability to manage multiple programs while remaining organized, responsive, and detail-oriented.
- Familiarity with project management tools such as Asana or similar systems.
Nice To Haves
- Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers.
- Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools.
- Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense, or HockeyStack.
- Experience supporting partner or channel marketing programs.
- Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline.
- Experience supporting a company with an open-source offering.
Responsibilities
- Execute regional field marketing plans aligned with global strategy and North American priorities.
- Run virtual and in-person events, including platform engineering roundtables, developer meetups, and enterprise field programs.
- Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.
- Work with global marketing teams to localize campaign content and messaging for North American audiences.
- Execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.
- Partner with sales on ABM programs for high-priority accounts, helping turn target account lists into conversations and pipeline.
- Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.
- Support pre-event ABM activities, including target account coordination, personalized outreach support, and follow-up planning.
- Keep projects organized and timelines moving across regional campaigns and events.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
