Associate Director of Marketing & Publicity

The Quarto Group•Beverly, MA

2d•Hybrid

About The Position

Quarto is seeking an experienced, strategic, and collaborative Associate Director of Marketing & Publicity for its Adult Books program. This leadership role combines strategic planning, team leadership, and hands-on campaign management. In partnership with the Director of Marketing & Publicity, the Associate Director will guide marketing and publicity strategy across Quarto's Adult imprints, mentor the team, manage departmental budgets, and lead campaigns for high-priority titles publishing into the U.S. market. The role calls for someone who can balance big-picture thinking with execution, lead through collaboration, and bring deep knowledge of book marketing, publicity, audience development, and consumer engagement. The position is based in New York, NY or Beverly, MA, with a hybrid work arrangement. Full-time employees are eligible for the company's comprehensive benefits program. Applicants must be authorized to work in the United States; Quarto does not provide sponsorships.

Requirements

7+ years of experience developing and leading integrated marketing and publicity campaigns, ideally within adult trade publishing.
Demonstrated success managing teams and developing marketing strategy at a departmental or list-wide level.
Experience leading strategic planning, budget management, and resource allocation across multiple projects and priorities.
Deep knowledge of book marketing, publicity, audience development, and consumer engagement.
Strong understanding of earned, owned, paid, social, and influencer marketing channels.
Proven leadership and coaching experience with high-performing teams.
Strong analytical skills and experience using campaign and sales data to inform strategic decisions.
Exceptional communication, presentation, and relationship-management skills.
Experience working directly with authors, media, publishing partners, and booksellers.
Must be authorized to work in the United States; sponsorship is not provided.

Nice To Haves

Bachelor's degree preferred.
Familiarity with Adobe Creative Cloud, Canva, Edelweiss, Cision, Microsoft Office, and digital marketing platforms.

Responsibilities

Partner with the Director of Marketing & Publicity to develop long-term marketing and publicity strategies across Adult publishing categories.
Manage, mentor, and develop the Adult Marketing & Publicity team.
Provide strategic direction and campaign oversight, aligning resources with title priorities and business goals.
Foster a collaborative, innovative, and results-oriented team culture.
Create and execute integrated marketing and publicity campaigns for priority UK-originated titles publishing into the U.S.
Develop campaigns that drive sales, build awareness, and maximize visibility across media, retail, digital, influencer, and social channels.
Serve as the primary U.S. marketing contact for designated UK publishing teams and authors.
Own the Adult Marketing & Publicity budget, including title investments, vendor relationships, and agency spend.
Analyze campaign performance, sales trends, and marketing ROI; develop benchmarks and recommendations to improve campaign effectiveness and resource allocation.
Partner with Publishing, Sales, Digital Marketing, Operations, and Finance to ensure cohesive title strategies.
Work with Digital Marketing to develop paid and organic initiatives across Meta, Google, Amazon, influencer marketing, email, and social media.
Communicate campaign results, insights, and recommendations throughout the organization.
Build and maintain relationships with authors, agents, booksellers, media, influencers, and industry partners.
Represent Quarto at trade shows, conferences, bookseller events, and author appearances.