Marketing Manager

HIFI•New York, NY

7d•Onsite

About The Position

The Marketing Manager leads HIFI’s marketing programs day to day, introducing the company to fintechs, banks, and financial institutions and measuring how marketing efforts contribute to business growth. This is a hands-on role with ownership of program execution, the marketing budget and tools, and close collaboration with sales to identify which efforts create lasting customer relationships. The role also helps leadership determine where to invest based on results. The position works closely with sales and product to reach prospective customers through programs, events, content, and the website. The successful candidate will help institutions understand how stablecoin payments can work for their businesses and why HIFI is the right infrastructure partner. The role is based in person at HIFI’s Flatiron office, and candidates must live within commuting distance and be able to work in person most days of the week.

Requirements

At least 6 years of experience in demand generation or growth marketing.
Experience running programs for sophisticated buyers, such as product, finance, or treasury leaders at fintechs, banks, or enterprises.
Experience planning and running events end to end, from industry conferences to small executive dinners.
Hands-on experience with marketing and CRM tools such as HubSpot or Salesforce, and comfort working with the associated data.
A track record of measuring how programs contribute to new business and adjusting investment based on results.
Strong writing skills and the ability to turn technical material into useful content for payments and finance audiences.
Experience working closely with sales teams on long, multi-stakeholder sales cycles.
Comfort managing a budget and outside partners, with a preference for personally doing the work rather than directing others.
Comfort operating in a fast-moving environment where priorities shift as the market and business evolve.
Must live within commuting distance of HIFI’s office and be able to work in person most days of the week.

Nice To Haves

Experience at a B2B fintech, payments, infrastructure, or crypto company.
Working familiarity with stablecoins and payment flows, or a genuine interest in learning them quickly.

Responsibilities

Plan and run marketing programs for fintechs, banks, and financial institutions, from initial contact through a conversation with sales.
Own HIFI’s presence at industry conferences and events, including selecting events, managing logistics, and following up with companies met.
Host HIFI events such as customer dinners, roundtables, and webinars for payments and finance leaders.
Manage the website as a customer acquisition channel, working with design and engineering to improve how visitors find information and contact HIFI.
Produce and distribute content that helps prospective customers evaluate stablecoin payments, using positioning and messaging set by product marketing.
Run email and digital programs and maintain the marketing tools and CRM data that support them.
Work with sales to define target customers, track how programs contribute to new business, and share results with leadership.
Manage the marketing budget and external partners, including agencies and event vendors.