Product Marketing Manager - TYVASO
About The Position
The Product Marketing Manager for TYVASO leads marketing tactics and cross-functional initiatives for a rare-disease treatment for pulmonary hypertension. The role works independently on assigned product tactics from conception through development, review, production, and dissemination, collaborating with agency and internal partners. It also supports annual marketing plans, brand strategy, positioning, messaging, and performance measurement under the direction of the brand lead. The manager oversees individual project budgets and timelines, supports market research, and communicates with stakeholders to maintain alignment. The position requires knowledge of the disease state, product portfolio, competitors, and payer landscape. In partnership with the brand lead, the manager helps manage promotional review board discussions, works with sales training on field initiatives, and serves as a point of contact for field sales communications and promotional inventory. The manager also attends field ride-alongs to understand the audience and resource utilization. This is a hybrid role based in Durham, North Carolina, requiring at least three in-office days per week and up to 30% travel.
Requirements
- At least 5 years of experience in pharmaceutical, biotech, or medical device marketing with a bachelor's degree, or at least 3 years of such experience with a master's degree.
- Comfort working in a fast-paced environment.
- Strong organizational skills and ability to multitask.
- Ability and willingness to develop collaborative relationships with internal and external partners.
- Experience with Microsoft Office Suite, including Excel, Outlook, PowerPoint, Teams, and Word.
Responsibilities
- Independently manage marketing tactics for assigned products from conception through development, review, production, and dissemination.
- Collaborate with agency and internal partners to deliver assigned marketing tactics.
- Assist with annual marketing plans, including brand strategy, positioning, messaging, and tactics, under the direction of the brand lead.
- Assist in determining and tracking key performance indicators for owned tactics and initiatives.
- Manage individual project budgets and timelines.
- Assist with market research initiatives to develop brand insights.
- Communicate with stakeholders to ensure alignment on projects.
- Maintain command of the disease state, product portfolio, competitors, and payer landscape.
- Assist the brand lead with promotional review board discussions and work toward solutions, developing exposure to the process and best practices.
- Partner with sales training to support optimal rollout and execution of field-based initiatives.
- Serve as the point of contact for field sales communications and promotional inventory management.
- Attend field ride-alongs to understand the audience and resource utilization.
Benefits
- Medical, dental, vision, and prescription coverage
- Employee wellness resources
- Savings plans, including 401(k) and employee stock purchase plan (ESPP)
- Paid time off
- Paid parental leave
- Disability benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
