Product Marketing Manager - TYVASO

United Therapeutics • Rtp, NC

1d • Hybrid

About The Position

United Therapeutics is hiring a Product Marketing Manager to lead marketing tactics for TYVASO, a therapy for pulmonary hypertension. The role owns cross-functional initiatives to help shape how the company reaches patients and providers, working with internal teams, agency partners, and key opinion leaders. The manager contributes to brand strategy and data-informed decisions, and supports launch planning and promotional execution.

The position independently manages marketing tactics from conception through development, review, production, and dissemination. Under the direction of the brand lead, it assists with annual marketing plans, including brand strategy, positioning, messaging, and tactics. The manager also tracks performance indicators, manages project budgets and timelines, supports market research, and coordinates with stakeholders to maintain alignment. The role is based in Durham, North Carolina, with a hybrid schedule requiring at least three in-office days each week and expected travel of up to 30%.

Requirements

• At least 5 years of pharmaceutical, biotech, or medical device marketing experience with a bachelor's degree, or at least 3 years of such experience with a master's degree.
• Comfort in a fast-paced environment.
• Strong organizational skills and ability to multitask.
• Ability to develop collaborative relationships with internal and external partners.
• Experience with Microsoft Office Suite, including Excel, Outlook, PowerPoint, Teams, and Word.

Responsibilities

• Independently manage marketing tactics for assigned products.
• Lead tactical efforts through conception, development, review, production, and dissemination.
• Collaborate with agency and internal partners to deliver assigned tactics.
• Assist with annual marketing plans, including brand strategy, positioning, messaging, and tactics, under the direction of the brand lead.
• Assist in determining and tracking key performance indicators for owned tactics and initiatives.
• Manage individual project budgets and timelines.
• Assist with market research initiatives to develop brand insights.
• Communicate with stakeholders to ensure alignment on projects.
• Develop command of the disease state, product portfolio, competitors, and payer landscape.
• Partner with the brand lead to assist in managing promotional review board discussions and negotiating solutions.
• Partner with sales training to support rollout and execution of field-based initiatives.
• Serve as the point of contact for field sales communications and promotional inventory management.
• Attend field ride-alongs to understand the audience and resource utilization.

Benefits

• Medical, dental, vision, and prescription coverage
• Employee wellness resources
• 401(k) and employee stock purchase plan (ESPP)
• Paid time off
• Paid parental leave
• Disability benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level