Marketing Director Jobs

About The Position

Requirements

• Bachelor's degree in business administration, communications, journalism, marketing, public relations, or a related discipline; eight years of comparable experience working in Texas Medicaid or Medicaid Managed Care may be considered in lieu of the degree.
• Seven years of experience in healthcare sales, marketing, and member experience.
• Five years of leadership experience.
• Experience in new product development, positioning, and start-ups.
• Marketing segmentation experience.
• Excellent verbal and written communication skills, including the ability to communicate professionally across disciplines and explain complex information clearly.
• Exceptional networking and negotiation skills.
• Strong public speaking and presentation skills.
• Demonstrated ability to coach and influence for results.
• Strong interpersonal and conflict resolution skills and ability to establish and maintain effective working relationships with diverse groups.
• Strategic thinking and long-range planning skills, including the ability to lead major initiatives and achieve measurable results.
• Ability to work in challenging situations involving competing interests and high-level interdisciplinary groups.
• Excellent time management and organizational skills, including the ability to manage multiple demands and changing priorities.
• Strong analytical and problem-solving skills.
• Knowledge of Texas Medicaid programs (STAR, STAR Kids/CHIP), NCQA, the Uniformed Managed Care Contract, and the Uniform Managed Care Manual.
• Sound business acumen.
• Proficient Microsoft Office and computer skills.
• Ability to adhere to hybrid work schedule requirements.
• For staff in clinical roles, the description calls for collaborative relationships with members and/or providers to promote evidence-based practices and care coordination.

Nice To Haves

• Master's degree in business administration, healthcare administration, marketing, or a related discipline.
• Experience with Texas Medicaid or Medicaid Managed Care.
• Bilingual speaking ability.

Responsibilities

• Employ data-driven strategies to achieve organizational goals related to membership growth and retention, community engagement, and member, provider, and employee engagement across current and future lines of business.
• Collaborate across the organization to facilitate effective constituent communication, achieve organizational goals, and ensure compliance with contractual and regulatory marketing guidelines.
• Develop and implement a strategic marketing and communications plan covering earned media, social media, web, e-news, email, video, internal communication, collateral, events, and sponsorships.
• Analyze data and trends to measure growth, engagement, return on investment, and the effectiveness of strategies and initiatives; use findings to develop plans and budgets and inform decisions.
• Adjust plans, initiatives, and activities based on data insights and established goals.
• Develop, implement, and measure initiatives related to membership growth; monitor monthly metrics, communicate results, and adjust activities to meet targets.
• Oversee the marketing and communications team and its brand, integrated marketing, digital, advertising, and public relations strategies and plans, including websites, portals, member app, social media, SMS, email, print, graphic design, and copywriting.
• Develop, publish, and update branding and communications plans with PCHP leadership.
• Oversee internal communication channels and support employee engagement initiatives as requested.
• Facilitate external communications, including annual reports, member and provider materials, and board presentations, ensuring brand consistency and regulatory compliance.
• Support Provider Relations and other organizational teams in developing and distributing information to provider networks and members.
• Collaborate with system Corporate Communications and Marketing teams as needed.
• Design, implement, and oversee PCHP's community engagement program and strategy, integrating health equity, education, and social determinants of health across the enterprise and into community service points.
• Build strategic relationships with community-, faith-, and school-based organizations, civic organizations, advocacy groups, and others serving communities in PCHP's service area.
• Oversee community engagement staff and direct and participate in setting goals, objectives, and priorities to meet program objectives; represent PCHP as a community influencer when appropriate.
• Design, implement, and oversee PCHP's value-added services; collaborate with colleagues to measure their impact on member choice, healthy behaviors, and completion of HEDIS-related healthcare encounters.
• Solicit input from members, providers, and staff to incorporate the voice of the customer.
• Advise and guide senior executives on crisis communication as needed; encourage creativity, innovation, and collaboration; and create messaging that reflects Parkland's values of equity and inclusion.
• Integrate health literacy principles into communications for members and providers, support clinical, quality, and network improvement goals, and promote health information technology for monitoring interventions and making data-driven recommendations.
• Develop and maintain regulatory compliance processes; validate compliance with regulatory and accreditation standards; conduct audits, identify gaps, and implement remediation plans.
• Collaborate with leadership and PCHP Compliance to investigate concerns or alleged violations and take corrective action; respond to regulatory and accrediting bodies' information requests.
• Develop marketing training for member-facing staff on HHSC, TDI, and other regulatory requirements; establish policies and procedures; and ensure timely submission of required marketing deliverables.
• Manage the financial performance and approved budget of assigned areas, promote operational efficiency, monitor budget variances, and implement written action plans as needed.
• Consider operational outcomes and financial implications when recommending new or modified programs; manage vendor relationships and staffing levels within established targets.
• Recruit and retain diverse talent and promote an inclusive, collaborative, engaged work environment.
• Ensure employee orientation, ongoing education and training, competency verification, required training and licensure, performance appraisals, and completion of mandatory requirements.
• Monitor workforce metrics and employee engagement; hold regular meetings and communicate policy changes, strategy, and direction.
• Mentor, coach, and support direct reports' teamwork and professional development; manage employee performance and consult the Office of Talent Management as appropriate.
• Act with integrity and follow Parkland's mission, values, organizational policies, training, health requirements, hybrid work schedule requirements, and confidentiality expectations.
• Attend required meetings and town halls, communicate ethical and legal concerns through established channels, complete assigned work on time, respond to information requests promptly, and perform other reasonably related work as requested.