Director of Marketing

FloresHR, LLC • Charlotte, NC

8h • Hybrid

About The Position

The Director of Marketing is a high-impact, hands-on leadership role reporting directly to the CEO. This build role defines and drives the go-to-market strategy, establishes systems that connect marketing directly to sales results, and builds company brand presence across traditional, digital, and AI-driven channels. The director contributes to strategic decisions and initially executes as an individual contributor, supported by an external marketing agency, with the mandate to shape the marketing function as it grows.

The role prioritizes building the sales and marketing growth engine, including lead scoring and routing, sales enablement content, and closed-loop reporting from campaign to closed deal. It also drives near-term pipeline impact, develops go-to-market plans with sales leadership and the executive team, increases brand recognition and qualified traffic, applies AI to marketing operations, supports enterprise change management, and partners with product leadership throughout the product lifecycle. The director manages agency and vendor partnerships and maintains work quality that promotes the company's core values.

The position is based in a professional hybrid office environment in Charlotte, North Carolina, with at least three days per week in the office. Standard hours are Monday through Friday, 8:30 a.m. to 5 p.m. ET, with a one-hour lunch, though managers may approve other schedules. The work is mostly sedentary, with prolonged periods sitting at a desk and working on a computer, and requires frequent clear communication with team members and candidates.

Requirements

• At least 5 years of progressive marketing experience, including B2B marketing in a growth-stage or fast-scaling company.
• Demonstrated experience building or significantly improving the connection between marketing and sales, including lead scoring, routing, and sales enablement content.
• Comfort operating as a hands-on individual contributor and directing external agencies or vendors.
• Working fluency with SEO/SEM and an informed point of view on AI-driven search and discoverability.
• Practical experience using AI tools for content creation, marketing automation, or campaign execution.
• Experience developing and managing a marketing budget that balances investment with value.
• Strong written and verbal communication skills, with the ability to work effectively with sales, product, and executive stakeholders.
• Understanding of the value of providing a high level of customer service.

Nice To Haves

• Experience owning a full marketing plan, including end-to-end go-to-market strategy from positioning through launch.
• Marketing experience in benefits administration, HR technology, Insurtech, healthcare, or another regulated B2B services industry.
• Experience marketing to employer/HR buyers and working with broker or channel partners.
• Prior experience building a marketing function from an early stage.

Responsibilities

• Build and run the sales and marketing growth engine, including lead scoring and routing, sales enablement content, and closed-loop reporting from campaign to closed deal.
• Identify and execute quick wins that improve conversion on active sales opportunities.
• Define and execute go-to-market plans with sales leadership and the executive team, including segmentation, positioning, and launch strategy for current and future offerings.
• Develop and execute a multi-channel brand strategy to increase visibility and credibility with HR and benefits decision-makers.
• Improve company visibility across traditional search (SEO/SEM), AI-driven search and assistants, and emerging channels.
• Use AI tools to scale content creation, campaign execution, and reporting.
• Stay engaged as products and capabilities evolve, ensuring the market is accurately informed and sales has what it needs.
• Partner with product leadership from early development through launch, providing a marketing perspective at every stage.
• Direct an external marketing agency and other vendors to extend execution capacity and deliver against the marketing strategy.
• Perform other duties as assigned.
• Maintain quality work that exemplifies and promotes the company's core values.

Benefits

• Competitive medical, dental, and vision benefits for employees and their families.
• Company-funded HSA accounts.
• Pre- and post-tax 401(k) with a company match up to 5%.
• Life insurance, accident insurance, pet insurance, and other benefits.
• Monday–Friday schedule and a generous vacation policy.
• Life Balance Reimbursement Plan.
• Volunteer program supporting team members' community involvement.
• Professional growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed