Director, Creative Marketing - Film & TV (Strategic Partnerships)

Sony•Hollywood, FL

2d•$91,000 - $129,900

About The Position

The Director, Creative Marketing & Strategic Partnerships role serves as a key creative and commercial liaison between Sony Music Publishing (SMP) and strategic partners. The role connects partners’ content and storytelling needs with SMP songwriters, artists, producers, and repertoire. Its initial focus is the strategic partnership with Netflix, while also identifying and developing opportunities across film, television, advertising, and other media. The position builds an understanding of partners’ creative strategies, upcoming content, and music needs; recommends and connects relevant SMP talent and repertoire; and coordinates tailored creative experiences such as playlists, writing sessions, showcases, introductions, and studio visits. It works closely with A&R, international teams, other SMP divisions, and external partners to support global content needs and develop original or bespoke creative solutions. The role also leads negotiations and approvals for high-level synchronization opportunities, manages communication with approval stakeholders, and prices SMP repertoire using knowledge of sync history and market dynamics. The successful candidate will build trusted relationships, identify new strategic opportunities, and advance the organization’s DE&I initiatives. A standard workday is 7.5 hours, with flexibility required for evening and late-night events as business needs dictate. Travel is required as needed.

Requirements

Bachelor’s degree required.
At least 5 years of relevant experience in music publishing, synchronization, entertainment, or a related field.
Strong relationships and familiarity with the music and entertainment industries.
Exceptional interpersonal skills and ability to build trusted relationships with songwriters, managers, attorneys, estates, clients, and internal teams.
Strong understanding of music publishing and synchronization licensing, including copyright, ownership, approvals, and clearance processes.
Ability to collaborate effectively across cross-functional teams.
Creative, pragmatic problem-solving ability and a strategic mindset to identify and capitalize on opportunities.
Strong business acumen, including experience supporting catalog operations and synthesizing information and data for decision-making.
Excellent written, verbal, and presentation communication skills.
High integrity and discretion in handling confidential information.
Willingness to travel as needed.
Must be authorized to work in the United States.
Flexibility to attend evening and late-night events as business needs dictate.

Nice To Haves

Advanced degree.
In-depth knowledge of Sony Music Publishing’s catalog and awareness of market opportunities.

Responsibilities

Serve as a creative and commercial liaison between SMP and strategic partners, translating their needs and content opportunities into relevant talent, repertoire, and creative solutions.
Develop an understanding of partners’ creative strategies, upcoming content, and evolving music needs to identify opportunities across film, television, promos, trailers, advertising, and other media.
Maintain strong knowledge of the SMP roster, new signings, emerging talent, and relevant creative relationships.
Communicate partner priorities, briefs, and opportunities to A&R and the broader SMP organization.
Recommend artists, songwriters, producers, and creative teams aligned with projects, genres, audiences, and creative objectives.
Curate and facilitate playlists, writing sessions, showcases, introductions, studio visits, and other creative experiences for partners and SMP talent.
Partner with A&R and international teams to identify and deliver talent, repertoire, and creative ideas for global content needs.
Lead negotiation and issuance of approvals and quotes for high-level sync opportunities, including trailers, promos, and other strategic media uses.
Manage communications and approvals with writer approval parties, estates, managers, and other stakeholders.
Build relationships across internal SMP divisions and external partners through clear, responsive, solutions-oriented communication.
Price SMP repertoire competitively using knowledge of sync history, market dynamics, usage, and fee structures.
Engage with SMP artists and songwriters to develop original songs, covers, and other bespoke creative solutions.
Attend showcases, concerts, writing camps, industry events, and other gatherings to identify opportunities and strengthen relationships.
Anticipate partner needs and connect their content and storytelling with appropriate SMP talent and repertoire.
Identify and develop strategic partnerships and creative opportunities that expand SMP’s reach and create opportunities for songwriters and catalog.
Lead with a mobility mindset (MILES) and advance DE&I initiatives within the organization and SMP songwriter community.

Benefits

Medical, dental, vision, life, and disability coverage.
401(k) with employer matching.
Company-paid identity theft protection.
Resources for pets, mental health, and meditation.
Fertility coverage.
Fully paid leave for childbirth or bonding and fully paid caregiver leave.
Programs for loved ones with developmental disabilities and neurodiversity.
Subsidized backup child and elder care.
Reimbursement for adoption, surrogacy, tuition, and student loans.
Professional growth and development.
Winter recess and Flexible Time Off.
Modern office environment designed to foster productivity, creativity, and teamwork.
Inclusive, collaborative, and global community.