Director, Creative Marketing - Film & TV (Strategic Partnerships)

Sony•Hollywood, FL

About The Position

The Director, Creative Marketing - Film & TV (Strategic Partnerships) serves as a creative and commercial liaison between Sony Music Publishing (SMP) and leading creative partners. The role connects partners’ content and storytelling needs with SMP songwriters, artists, producers, and repertoire. The initial focus is SMP’s strategic partnership with Netflix, while also identifying and developing opportunities across film, television, advertising, and other media. This person develops a thorough understanding of partners’ creative strategies, upcoming content, and music needs; identifies opportunities proactively; and recommends suitable SMP talent and repertoire. The role works closely with A&R, international teams, internal divisions, and external stakeholders, and may engage directly with SMP artists and songwriters to develop original songs, covers, and other bespoke creative solutions. It also leads negotiations and approvals for high-level sync uses, including trailers and promos, and strategically prices repertoire based on sync history, market dynamics, usage, and fee structures. The position involves building trusted relationships across the music and entertainment industries, attending relevant creative and industry gatherings, and helping develop new strategic partnerships. The role is expected to advance DE&I initiatives and lead with a mobility mindset. A standard workday is 7.5 hours, with flexibility required for evening and late-night events as business needs dictate. Travel may be required as needed.

Requirements

Bachelor’s degree required.
At least 5 years of relevant experience in music publishing, synchronization, entertainment, or a related field.
Strong relationships and familiarity with the music and entertainment industries.
Exceptional interpersonal skills and ability to build and maintain trusted relationships with songwriters, managers, attorneys, estates, clients, and internal teams.
Global mindset and ability to think and operate internationally.
Strong understanding of music publishing and synchronization licensing, including copyright, ownership, approvals, and clearance processes.
Proven ability to collaborate effectively across cross-functional teams.
Creative, pragmatic problem-solving ability, strategic mindset, and ability to identify and capitalize on opportunities.
Strong business acumen, including experience supporting catalog operations and synthesizing information and data to support decisions.
Excellent written, verbal, and presentation communication skills.
High integrity and discretion when handling confidential information.
Willingness to travel as needed.
Must be authorized to work in the United States.
Flexibility to attend evening and late-night events when business needs dictate.

Nice To Haves

Advanced degree.
In-depth knowledge of Sony Music Publishing’s catalog and strong awareness of market opportunities.

Responsibilities

Serve as a creative and commercial liaison between SMP and strategic partners, translating partner needs and opportunities into relevant talent, repertoire, and creative solutions.
Develop an understanding of strategic partners’ creative strategies, upcoming content, and evolving music needs to identify opportunities across film, television, promos, trailers, advertising, and other media.
Stay informed about the SMP roster, new signings, emerging talent, and songwriter, artist, producer, and creative relationships.
Communicate partner priorities, briefs, and opportunities to A&R and the broader SMP organization.
Recommend artists, songwriters, producers, and creative teams aligned with project needs, genres, audiences, and objectives.
Curate and facilitate playlists, writing sessions, showcases, introductions, studio visits, and other creative experiences connecting partners with SMP talent.
Work with A&R and international teams to identify and deliver talent, repertoire, and creative ideas for global content needs.
Lead negotiation and issuance of approvals and quotes for high-level sync opportunities, including trailers, promos, and other strategic media uses.
Manage communication and approvals with writer approval parties, estates, managers, and other stakeholders.
Build strong relationships across SMP divisions and with external partners through clear, responsive, and solutions-oriented communication.
Price SMP repertoire competitively, using knowledge of sync history, market dynamics, usage, and fee structures.
Engage directly with SMP artists and songwriters to develop original songs, covers, and bespoke creative solutions for strategic opportunities.
Attend showcases, concerts, writing camps, industry events, and other gatherings to identify opportunities and strengthen relationships.
Anticipate partner needs and connect their content and storytelling with appropriate SMP talent and repertoire.
Identify and develop strategic partnerships and creative opportunities that expand SMP’s reach and create opportunities for songwriters and catalog.
Lead with a mobility mindset (MILES) and advance DE&I initiatives throughout the organization and within the SMP songwriter community.

Benefits

Medical, dental, vision, life, and disability coverage.
401(k) with employer matching.
Company-paid identity theft protection.
Resources for pets, mental health, and meditation.
Industry-leading fertility coverage.
Fully paid leave for childbirth or bonding.
Fully paid leave for caregivers.
Programs for loved ones with developmental disabilities and neurodiversity.
Subsidized backup child and elder care.
Reimbursement for adoption, surrogacy, tuition, and student loans.
Professional growth and development.
Winter recess time off.
Flexible Time Off.
Inclusive, collaborative, global community.
Modern office environment designed to foster productivity, creativity, and teamwork.