Executive Director of External Relations and Marketing, Walsh School of Foreign Service (SFS)

Georgetown University

27d•$103,723 - $202,779•Hybrid

About The Position

The Executive Director of External Relations and Marketing will plan and direct a strategic and effective communications and external relations program for the School that increases stakeholder engagement and public interest in the School, and enhances the image of the School. This will include overseeing the School’s communications and events team, and the external relations staff and outreach activities of the School. The Executive Director will provide strategic leadership to the constituent academic units of the School on all matters relating to communications and external relations, with the aim of ensuring consistency and efficiency in the development and delivery of all communications and in engagement with stakeholders. The Executive Director will develop and implement a strategic marketing campaign to increase applications to SFS undergraduate and graduate programs with particular attention to strengthening our international and under-represented applicant pool. The Executive Director will strengthen our outreach to the SFS alumni community including regular communications on campus happenings, fast-break analysis from SFS faculty in response to global issues, and specially tailored alumni events in key alumni markets. The Executive Director will work with SFS faculty to promote their research on areas of interest to the policy community. The Executive Director will have oversight for conceptualization and implementation of signature and/or stakeholder-focused events related to the School. The Executive Director will also engage University officials to include the Office of the GU President, Chairs, Deans and Directors on matters pertaining to communications, marketing, and event planning for the school. The Executive Director will also be expected to strengthen the School’s engagement with the broader Washington, DC policy, multilateral, and business communities ensuring topical and high-profile visits from policymakers and practitioners to campus and strategic outreach on key global issues. Reporting to the Dean, the Executive Director of External Relations and Marketing will be a member of the School's senior leadership team, participating in critical decisions and advising the Dean on important matters related to the School and the School’s role in the broader policy dialogue. The Executive Director will play a key advisory role in developing strategies for those areas that impact the stakeholder experience. The Executive Director supervises the School’s Director of Communications, Director of Events and Alumni Engagement, and Web Content Producer.

Requirements

Bachelor’s degree in public relations, communications, marketing, higher education administration, or related field.
At least 10 years of progressively responsible experience in communications and/or external relations, preferably in higher education, government, multilateral or policy-related institutions.
5 years of supervisory experience (or equivalent combination of education and work experience).
A broad and up-to-date understanding of communications and external relations strategies.
Exceptional writing and presentational skills.
Demonstrated ability to organize teams to achieve results.
Ability to quickly garner credibility and develop and maintain relationships with a wide variety of internal and external stakeholders.
A high level of organizational competence and effective time management.

Nice To Haves

Master's degree preferred.
Knowledge of the Washington DC institutional landscape is desirable.

Responsibilities

Plan and direct a strategic and effective communications and external relations program for the School.
Increase stakeholder engagement and public interest in the School, and enhance the image of the School.
Oversee the School’s communications and events team, and the external relations staff and outreach activities of the School.
Provide strategic leadership to the constituent academic units of the School on all matters relating to communications and external relations.
Ensure consistency and efficiency in the development and delivery of all communications and in engagement with stakeholders.
Develop and implement a strategic marketing campaign to increase applications to SFS undergraduate and graduate programs.
Strengthen our outreach to the SFS alumni community.
Work with SFS faculty to promote their research on areas of interest to the policy community.
Have oversight for conceptualization and implementation of signature and/or stakeholder-focused events related to the School.
Engage University officials on matters pertaining to communications, marketing, and event planning for the school.
Strengthen the School’s engagement with the broader Washington, DC policy, multilateral, and business communities.
Participate in critical decisions and advise the Dean on important matters related to the School and the School’s role in the broader policy dialogue.
Play a key advisory role in developing strategies for those areas that impact the stakeholder experience.
Supervise the School’s Director of Communications, Director of Events and Alumni Engagement, and Web Content Producer.