Director of Field Marketing

Mtm•Addison, IL

About The Position

The Director of Field Marketing develops, implements, and manages a strategic canvassing program to generate qualified leads for the sales team. The role oversees field marketing professionals who engage with potential customers in the community to build product awareness and interest, generate business opportunities, and maintain professional, high-quality customer engagement.

Requirements

Proven experience in field marketing, lead generation, or canvassing.
Strong leadership experience, including team management and performance optimization.
Excellent communication and interpersonal skills, with the ability to motivate and manage people.
Results-oriented and data-driven approach to decision-making and campaign optimization.
Ability to work in a fast-paced, goal-driven environment and achieve targets.
Strong organizational and project management skills.

Nice To Haves

Experience in a B2B, B2C, or construction-related industry.
Experience with CRM tools and lead management systems such as Salesforce.

Responsibilities

Direct and support canvassing teams, ensuring they meet lead-generation targets, maintain quality standards, and represent the brand with integrity.
Develop and execute field marketing campaigns to increase brand visibility, engage target customers, and generate high-quality leads.
Identify geographic areas for canvassing and set lead-generation goals; coordinate with sales to nurture leads and convert them into sales opportunities.
Establish and track key performance indicators, and report campaign performance, challenges, and optimization opportunities to senior leadership.
Coach and train canvassing team members, ensuring they have the tools and knowledge to succeed.
Partner with sales to support lead handoffs, provide feedback on lead quality, and refine lead-generation processes.
Monitor local market trends, customer needs, and competitor activity to inform field marketing strategies.