Director of Field Marketing

Torchy's Tacos Careers•Austin, TX

5d•Hybrid

About The Position

The Director of Field Marketing builds and leads a high-performing field marketing function that connects the Torchy's brand to local communities and translates national strategies into restaurant-level activation. The role develops the strategy, programs, tools, and team needed to drive restaurant traffic, increase brand awareness, deepen community relationships, and support new restaurant openings. It calls for strategic thinking, decisive execution, and the ability to translate marketing strategy into effective field programs. The Director leads the Field Marketing team and partners with Restaurant Operations, Brand Marketing, Digital, Loyalty, Catering, Finance, and other functions. The role focuses local marketing efforts on significant business opportunities and measures their results. The position is hybrid and must be based in one of Torchy's Tacos' major markets; Austin, TX is preferred. Regular travel to restaurants and markets is required.

Requirements

8–10+ years of progressive marketing experience.
3–5+ years of experience leading teams, including geographically dispersed employees.
Demonstrated experience developing local or field marketing strategies that drive measurable business results.
Strong understanding of restaurant or multi-unit operations and ability to build credibility with operators.
Strong analytical skills and ability to turn data into actionable market and restaurant strategies.
Experience managing budgets and evaluating marketing ROI.
Proven ability to build scalable programs while allowing appropriate local flexibility.
Strong cross-functional leadership, communication, and influencing skills.
Comfort operating in a fast-paced environment with evolving priorities and a maturing function.
Willingness and ability to travel regularly to restaurants and markets.
Must be located in one of Torchy's Tacos' major markets.

Nice To Haves

Marketing experience in restaurants, hospitality, retail, consumer services, or another multi-unit consumer brand.
Experience supporting new restaurant or store openings and local market development.
Austin, TX location preferred.

Responsibilities

Develop and lead the overall Field Marketing strategy, aligned with company growth, traffic, brand, and restaurant priorities.
Build a scalable field marketing model that balances system-wide priorities with individual market and restaurant needs.
Identify high-opportunity markets and restaurants and develop targeted performance plans.
Set priorities, expectations, processes, and ways of working for the Field Marketing team; serve as the primary strategic marketing partner to Operations leadership on local opportunities.
Develop programs that generate measurable restaurant transactions and sales, including community partnerships, school and nonprofit programs, fundraising events, local business outreach, catering lead generation, and grassroots activation.
Use restaurant, guest, loyalty, and market data to identify opportunities and focus field resources.
Partner with Finance to establish KPIs, measurement methodologies, and reporting that demonstrate program effectiveness and ROI; evaluate programs and redirect resources toward the strongest results.
Build local brand presence and relevance through authentic community partnerships and culturally relevant local events while maintaining brand standards.
Lead field marketing for new restaurant openings, developing scalable playbooks, timelines, and activation standards; partner across teams to build pre-opening awareness and trial, establish community relationships, and improve the approach based on performance.
Lead, coach, and develop a geographically dispersed team; establish goals, accountability, operating rhythms, and performance expectations; build team capabilities and align resources and territories to opportunity.
Build strong relationships with restaurant operators and translate company marketing initiatives into simple, operationally executable restaurant-level activation.
Partner with Brand Marketing and the Off-Premise team on campaigns and local business-building opportunities; bring restaurant and community insights to the broader Marketing organization.
Own the Field Marketing budget and prioritize investments against high-impact opportunities.
Establish KPIs across Reach, Engagement, Traffic/Transactions, Sales, and ROI; develop consistent reporting and partner with Finance to improve attribution and measurement.
Use performance data to test, learn, optimize, and scale successful programs across the system.