Sr. Director, Sports Marketing

SPORTFIVE • New York, NY

21d • $100,000 - $130,000

About The Position

The Senior Director is a key client leader for a SPORTFIVE LA 2028 Global Brand Solutions client. The role integrates multiple client workstreams and represents SPORTFIVE to client business units in the Americas and within the Olympic & Paralympic Movement. Acting as an extension of the client’s U.S.-based partnership center of excellence, the Senior Director provides partnership consulting, strategy, client engagement, activation tracking, and collaboration across geographies and business units.

The position leads day-to-day account support, develops partnership strategies and education resources, and supports Olympic and Paralympic rights activation. It advises activating stakeholders in key markets, builds relationships with partner rightsholders, and helps ensure activation approaches are informed by relevant guidelines and best practices. The Senior Director also builds and mentors a team, supports agency culture and collaboration across locations, and contributes to future Games Host Market relationships and new business prospects.

The role is based in New York, NY, which is strongly preferred; remote candidates in the Eastern time zone may be considered for the right experience. Business travel is required, and an extended on-site assignment in Los Angeles for the Olympic and/or Paralympic Games is expected in July/August 2028. Work beyond traditional Eastern time hours and nights or weekends may be required. The stated salary range is $100,000–$130,000.

Requirements

• 10–12+ years of experience in sports marketing and agency-side client servicing.
• Proven experience leading teams in support of high-profile sports partnerships.
• Experience working in complex, highly matrixed organizations.
• Demonstrated success working simultaneously with numerous client business units and managing competing priorities.
• Exceptional executive presence, a calm demeanor in high-pressure Games-time environments, and strong cross-functional leadership.
• Trusted relationship-management capabilities.
• Ability to support stakeholders across multiple time zones, which may require work beyond traditional Eastern time hours.
• Ability to travel for business meetings and/or client execution, including nights or weekends when required.
• Availability for an extended on-site role in Los Angeles during the Olympic and/or Paralympic Games in July/August 2028.
• Use of Microsoft Office applications, including PowerPoint, Word, Excel, Outlook, and Teams, and ability to manage SharePoint content and team resources.

Nice To Haves

• Olympic and Paralympic partnership experience.
• Global partnership experience.
• Experience with Olympic and Paralympic activation guidelines and rights activation.

Responsibilities

• Facilitate engagement with activating markets and centralize oversight of engagement for the global client team.
• Lead the team as a center of excellence and provide expertise on partnership details, including commercial activation guidelines, contract and category rights, and industry developments.
• Create, evolve, and update partnership strategy, overview resources, and tools for client activating stakeholders.
• Develop partnership education tools and ongoing training for new activating stakeholders, client teams, and agency partners; present strategy recommendations and training materials.
• Identify and manage the scope-of-work process, tracking current agreements and creating project agreements for new opportunities.
• Build expertise in Olympic and Paralympic activation guidelines and define best practices for stakeholder activation from concept through approval.
• Create, align, and manage education, training, tools, processes, and management practices for rights activation.
• Build and maintain mutually beneficial relationships with partner rightsholders, including US Olympic & Paralympic Properties, the IOC, and IPC.
• Manage and streamline internal communications so new learning is tracked and applied consistently.
• Advise on client activation submissions and identify alternate activation paths when needed; lead or support training sessions.
• Serve as a contact for select markets and activating stakeholders, and provide senior support to junior team members serving as day-to-day contacts.
• Develop and evolve global athlete strategy and guide stakeholders on athlete partnership best practices.
• Create integration models that improve team efficiency and deliver value to clients.
• Support activation-plan strategy, development, and execution using partnership, athlete, and rights activation expertise.
• Collaborate with existing agency teams, respecting current responsibilities and identifying opportunities to amplify agency support.
• Build, manage, mentor, and motivate direct reports and colleagues; contribute to team and agency culture, including approaches to address remote-collaboration gaps.
• Ensure team compliance with client mandatories and support international SPORTFIVE colleagues in future Games Host Markets and relevant new-business prospects.
• Travel for client headquarters visits, meetings, and execution as required.
• Develop executive-ready presentations, reports, and documentation using Microsoft Office applications, including PowerPoint, Word, Excel, Outlook, and Teams.
• Organize and maintain SharePoint content and team resources; update templates, tools, and operational documentation.
• Attend meetings, capture discussions, document action items, and track follow-up activities.
• Participate in brainstorming, conduct research, and provide creative ideas and solutions.
• Perform additional administrative and operational duties as required.

Benefits

• Medical insurance, with employee medical premiums stated to start at $30.90 per month and reach $165.77 per month depending on plan deductible.
• Dental insurance.
• Vision insurance.
• Retirement savings plan.
• 401(k) matching up to $4,000 per year.
• 10 vacation days per year at the start of employment, increasing with seniority.
• 20 paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed