Director of Marketing Excellence & Commercial Performance

CONMED • City of Utica, FL

3d • $150,900 - $192,500

About The Position

The Director, Marketing Excellence & Commercial Performance bridges portfolio strategy and commercial execution. This leader transforms strategic priorities into actionable plans that drive revenue growth, improve profitability, strengthen pricing discipline, accelerate customer adoption across the portfolio, and build creative capital portfolio attainment programs.

Working across Marketing, Sales, HCS, Finance, and Business Unit leadership, the Director leads commercial planning, account prioritization, pricing governance, field activation, promotion optimization, and performance analytics. Success is measured by the ability to turn insights into action, improve communication and tools that drive consistent execution, enhance commercial decision-making, and deliver measurable business results. The role is suited to a strategic thinker who thrives in cross-functional environments and can move among analytics, commercial strategy, pricing, and field execution.

Requirements

• Bachelor's degree in Business, Marketing, Finance, Economics, or a related field.
• 10+ years of experience in commercial strategy, marketing, sales operations, pricing, commercial excellence, business analytics, or related functions.

Nice To Haves

• MBA or advanced business degree.
• Medical device, healthcare, or life sciences experience.
• Experience partnering closely with field sales organizations.
• Experience in pricing governance, commercial analytics, or sales effectiveness programs.
• Experience leading commercial transformation or growth initiatives.
• Demonstrated success translating strategy into commercial execution.
• Strong analytical and financial acumen.
• Experience with pricing strategy, contract management, or commercial decision-making.
• Proven ability to lead complex cross-functional initiatives.
• Strong executive communication and presentation skills.

Responsibilities

• Translate portfolio strategy into actionable commercial plans supporting revenue, share, adoption, and profitability objectives.
• Develop and maintain account segmentation and prioritization frameworks that help Marketing align with Sales and direct resources to high-value opportunities.
• Partner with Sales Leadership to identify growth opportunities, competitive conversion initiatives, and strategic account priorities.
• Drive execution plans connecting upstream strategy, downstream marketing, sales activation, and field adoption.
• Lead annual and quarterly commercial planning processes aligned with business objectives and execution priorities.
• Own commercial pricing strategy and pricing governance processes across product portfolios.
• Develop pricing recommendations that support growth, value realization, and margin expansion.
• Partner with HCS, Finance, and Sales Leadership to establish pricing guardrails, approval structures, and discount disciplines.
• Lead pricing performance reviews and identify opportunities to improve ASP, mix, and profitability.
• Support deal reviews for strategic opportunities requiring exception pricing or commercial investment.
• Monitor pricing trends, market dynamics, and competitive pricing strategies.
• Develop commercialization frameworks that improve field adoption and customer engagement.
• Partner with the US Marketing team to align promotional investments with strategic growth priorities.
• Build field-facing business analysis tools, messaging, and account plans to support consistent execution.
• Translate strategic initiatives into measurable field actions.
• Lead activation strategies for key launches, growth programs, and portfolio initiatives.
• Establish commercial dashboards and KPI frameworks measuring performance across pricing, promotion, account penetration, and growth initiatives.
• Deliver actionable insights to inform business decisions and resource allocation.
• Analyze customer, market, portfolio, and sales performance data to identify opportunities and risks.
• Create executive-level reporting on performance trends, recommendations, and required actions.
• Support forecasting, annual planning, and business reviews with commercial insights.
• Serve as a key liaison among Marketing, Sales, HCS, Commercial Operations, Finance, and Business Unit leadership.
• Influence decision-making without direct authority across multiple stakeholders.
• Lead cross-functional teams to drive accountability and execution against commercial priorities.
• Help establish a culture of data-driven decision-making and commercial excellence.

Benefits

• Competitive compensation, with a stated salary range of $150,900–$192,500 and bonus opportunity.
• Medical, dental, vision, and prescription coverage.
• Short- and long-term disability insurance and life insurance, with costs paid fully by CONMED.
• Retirement Savings Plan (401K), with dollar-for-dollar contribution matching and the potential for up to 7% per pay period.
• Employee Stock Purchase Plan allowing discounted stock purchases.
• Tuition assistance for undergraduate and graduate-level courses.
• Employee Referral Program incentives for eligible referrals.

What This Job Offers

• Job Type: Full-time
• Career Level: Director