Director of Marketing Excellence & Commercial Performance

CONMED Corporation • Largo, FL

1d

About The Position

The Director, Marketing Excellence & Commercial Performance serves as the bridge between portfolio strategy and commercial execution. The role transforms strategic priorities into actionable plans to drive revenue growth, improve profitability, strengthen pricing discipline, and accelerate customer adoption across the portfolio, while building creative capital portfolio attainment programs. Working across Marketing, Sales, HCS, Finance, and Business Unit leadership, the Director leads commercial planning, account prioritization, pricing governance, field activation, promotion optimization, and performance analytics. Success is measured by turning insights into action, improving communications and tools that promote consistent execution, enhancing commercial decision-making, and delivering measurable business results. The role suits a strategic thinker who thrives in cross-functional environments and can move between analytics, commercial strategy, pricing, and field execution.

The Director is also expected to lead annual and quarterly commercial planning; establish commercial dashboards and KPI frameworks; develop pricing recommendations and governance processes; and align promotional investments and field activation with strategic growth priorities. The position calls for cross-functional influence and leadership, including building accountability and data-driven decision-making across stakeholder groups.

Success measures in the first 12–24 months include improved pricing discipline and ASP performance; greater visibility into account-level opportunities; enterprise commercial analytics dashboards; pricing governance and deal review processes; stronger field adoption and cross-functional alignment; and measurable improvements in revenue contribution, promotional ROI, and resource allocation.

Requirements

• Bachelor's degree in Business, Marketing, Finance, Economics, or a related field.
• 10+ years of experience in commercial strategy, marketing, sales operations, pricing, commercial excellence, business analytics, or related functions.
• Demonstrated success translating strategy into commercial execution.
• Strong analytical and financial acumen.
• Experience with pricing strategy, contract management, or commercial decision-making.
• Proven ability to lead complex cross-functional initiatives.
• Strong executive communication and presentation skills.

Nice To Haves

• MBA or advanced business degree.
• Medical device, healthcare, or life sciences experience.
• Experience partnering closely with field sales organizations.
• Experience in pricing governance, commercial analytics, or sales effectiveness programs.
• Experience leading commercial transformation or growth initiatives.

Responsibilities

• Translate portfolio strategy into actionable commercial plans supporting revenue, share, adoption, and profitability objectives.
• Develop and maintain account segmentation and prioritization frameworks to align Marketing resources with high-value opportunities.
• Partner with Sales Leadership to identify growth opportunities, competitive conversion initiatives, and strategic account priorities.
• Drive execution plans connecting upstream strategy, downstream marketing, sales activation, and field adoption.
• Lead annual and quarterly commercial planning processes.
• Own commercial pricing strategy and pricing governance across product portfolios.
• Develop pricing recommendations that support growth, value realization, and margin expansion.
• Partner with HCS, Finance, and Sales Leadership to establish pricing guardrails, approval structures, and discount disciplines.
• Lead pricing performance reviews and identify opportunities to improve ASP, product mix, and profitability.
• Support deal reviews for strategic opportunities requiring exception pricing or commercial investment.
• Monitor pricing trends, market dynamics, and competitive pricing strategies.
• Develop commercialization frameworks that improve field adoption and customer engagement.
• Partner with the US Marketing team to align promotional investments with strategic growth priorities.
• Build field-facing business analysis tools, messaging, and account plans to support consistent execution.
• Translate strategic initiatives into measurable field actions.
• Lead activation strategies for key launches, growth programs, and portfolio initiatives.
• Establish commercial dashboards and KPI frameworks to measure pricing, promotion, account penetration, and growth initiatives.
• Deliver actionable insights to inform business decisions and resource allocation.
• Analyze customer, market, portfolio, and sales performance data to identify opportunities and risks.
• Create executive-level reporting on performance trends, recommendations, and required actions.
• Support forecasting, annual planning, and business reviews with commercial insights.
• Serve as a liaison among Marketing, Sales, HCS, Commercial Operations, Finance, and Business Unit leadership.
• Influence decision-making across stakeholders without direct authority.
• Lead cross-functional teams to drive accountability and execution against commercial priorities.
• Help establish a culture of data-driven decision-making and commercial excellence.

Benefits

• Competitive compensation.
• Healthcare coverage, including medical, dental, vision, and prescription coverage.
• Short- and long-term disability insurance and life insurance, with cost paid fully by CONMED.
• Retirement Savings Plan (401K), with dollar-for-dollar matching and the potential for up to 7% per pay period.
• Employee Stock Purchase Plan with discounted stock purchases.
• Tuition assistance for undergraduate and graduate-level courses.
• Employee Referral Program incentives for eligible referrals.

What This Job Offers

• Job Type: Full-time
• Career Level: Director